ABHA — Minister of Tourism Ahmed Al-Khateeb announced that Aseer Region welcomed around 8 million tourists in 2024, positioning it as one of Saudi Arabia's leading tourism destinations. The announcement came on Tuesday during his participation in the second edition of the Aseer Investment Forum. Al-Khateeb highlighted Aseer's unique natural and cultural assets, saying they make the region an increasingly attractive environment for tourism investment. He revealed that the region's hospitality sector is set to expand with the addition of nearly 4,000 new hotel rooms in the coming years, supported by Saudi Arabia's broader tourism ecosystem. The minister also underscored the ministry's ongoing efforts to attract global hospitality brands, many of which are now eyeing Aseer due to its untapped potential and growing appeal. He emphasized the crucial role of the local community, especially Aseer's youth, in delivering an authentic and memorable tourism experience. Al-Khateeb noted that Aseer has evolved beyond its traditional image as a seasonal summer destination, becoming a year-round attraction thanks to its rich environmental and cultural diversity. Among the region's key cultural draws are Asiri arts such as Al-Qatt Al-Asiri, traditional clothing, and local cuisine, all of which have helped shape a distinctive tourism identity for the region.
