As eczema and dry skin continue to rise in Saudi Arabia, driven by the Kingdom's harsh climate and increased environmental stressors, Oilatum has launched an expanded product line to provide effective solutions for patients and healthcare professionals. Following STADA's acquisition of the brand, Oilatum – a trusted name in skincare management for over 50 years and endorsed by the British Skin Foundation – has increased its portfolio from two to 11 products, introducing a comprehensive suite of scientifically advanced solutions designed to restore the skin's moisture balance and protect it from environmental aggressors. The new line features cleansing and moisturizing solutions for different age groups and needs. They include rich moisturizing creams for intense hydration, gentle body washes for daily cleansing, and baby-specific products like soothing bath bubbles and head-to-toe wash. The range is enriched with ceramides, pro-vitamin B5, and glycerine, ingredients clinically proven to deliver deep hydration, restore the skin's protective barrier, and soothe irritation. All products are available over-the-counter in pharmacies across the Kingdom, making effective skincare solutions easily accessible to those who need them. Skincare Solutions for a Growing Health Concern Atopic dermatitis (eczema) is a chronic condition affecting around 25% of the Kingdom's paediatric population and up to 13% of adults, according to a Saudi Ministry of Health report[1]. Recent research[2] highlights an even broader prevalence when considering undiagnosed cases, emphasizing the urgent need for effective treatment options. The Kingdom's extreme climate — marked by extreme heat, low humidity, and heavy reliance on air conditioning — further exacerbates these conditions, making hydration and skin barrier protection essential components of eczema management. Insights from Dermatologists Dr. Abdullah Abanami, a consultant dermatologist at Dr. Sulaiman Al Habib Hospital in Riyadh, commented on the rising incidence of atopic skin conditions: "In our clinic, we are seeing a significant increase in cases of eczema and dry skin in both children and adults. Managing atopic skin can be particularly challenging for patients, as it often disrupts daily life and affects their overall well-being. Restoring and maintaining the skin barrier is critical. When the barrier is compromised, moisture is lost, and irritants can easily penetrate, exacerbating symptoms. Prioritizing hydration and using products that support the skin's natural renewal process are essential first steps in reducing flare-ups and improving patient outcomes." Prof. Dr. med. Diamant Thaçi, Director and full university professor at the Institute and Comprehensive Center for Inflammation Medicine, University of Lübeck, Germany, said: "Targeted biologic therapy shows promising progress in addressing an unmet need in atopic dermatitis treatment. We do not yet have a biomarker for this disease, but with precision medicine, we are moving in the right direction. Of course, foundational care remains essential. Regular application of topical emollients, alongside treatments such as corticosteroids or calcineurin inhibitors, is still the best protocol for managing symptoms and improving the patient's quality of life." Commenting on the launch Ahmed El Barbary, General Manager, STADA KSA+, said: "At Oilatum, we understand the cycle of dry skin and the challenges it presents for patients with eczema and chronic dryness, particularly in extreme conditions. Our expanded range of 11 products is the result of decades of science, designed to soothe irritation, restore essential moisture, and strengthen the skin's natural barrier. By equipping healthcare professionals in Saudi Arabia with these targeted solutions, we aim to help patients effectively manage atopic skin concerns, relieve persistent irritation, and protect their skin from future discomfort." Exclusive Launch Event Brings Experts Together The expanded Oilatum range was unveiled at an exclusive event in Riyadh on 24th January, bringing together leading dermatologists, doctors, and pharmacists from across the Kingdom. The event featured medical presentations by global and local experts on the impact of extreme weather conditions on skin health, as well as discussions on advancements in atopic dermatitis treatment. [1] https://www.moh.gov.sa/en/Ministry/MediaCenter/Publications/Documents/Atopic-Dermatitis-Guidelines.pdf [2] Mahmoud, O.; Yosipovitch, G.; Attia, E. Burden of Disease and Unmet Needs in the Diagnosis and Management of Atopic Dermatitis in the Arabic Population of the Middle East. J. Clin. Med. 2023, 12, 4675.
