Flow Progressive Logistics, a subsidiary of Alsulaiman Group, announced on Wednesday the signing of a sponsorship agreement with Al-Ittihad Saudi Club, one of the pillars of Saudi football, for a three-year term. The signing took place at the club's headquarters, in the presence of Saud Alsulaiman, Co-Founder of Flow and CEO of Alsulaiman Group, and Loay Mashabi, Chairman of Al-Ittihad Club. As part of the partnership, the "Flow Progressive Logistics" logo will be prominently displayed on the shoulder of Al-Ittihad's jerseys throughout the duration of the sponsorship. This agreement comes at a time when Saudi sports are experiencing significant growth and unprecedented support from the wise leadership, led by His Royal Highness Crown Prince Mohammed bin Salman, who is spearheading the advancement of sports in general, and football in particular. Saud Alsulaiman, CEO of Alsulaiman Group, highlighted the importance of this partnership, stating, "We are proud to be part of this journey with Al-Ittihad, a club that is not only a significant part of Saudi football history but also a key player in its future. This partnership is more than just a sponsorship agreement; it is a shared commitment to achieving greater success and enhancing the status of Saudi sports on the global stage." On his part, the Chairman of Al-Ittihad Club, Engineer Loay Mushabi, stated: "At Al-Ittihad Club, we are committed to creating an attractive investment environment for companies and organizations looking to leverage the immense value of our club, which is rooted in its rich history, present achievements, and unparalleled fanbase, as evidenced by our impressive attendance figures. Today, we are pleased to sign a sponsorship agreement with an outstanding national company like Flow Progressive Logistics, which has placed its trust in Al-Ittihad Club and its fans to achieve its goals through this partnership." This partnership also coincides with Flow's celebration of its 10th anniversary, during which the company has established itself as one of the top 10 logistics companies in the Middle East, marked by concrete achievements and sustained growth. "The partnership aims to strengthen Al-Ittihad's position and provide robust support for its future endeavors, while also aligning with Flow's vision of supporting the community and developing the sports environment in line with the goals of Vision 2030," stated Achraf Elilli.
