In today's rapidly advancing technological landscape, digitization has become a crucial element in business and organizational operations. This digital transformation represents a significant change in how companies operate and interact with their environment, going beyond just the use of new technologies. In that regard, transformational leadership plays a key role. It goes beyond traditional management approaches by focusing on fostering innovation and positive change. This style of leadership empowers teams to effectively utilize new technologies and adapt to changes. Transformational leaders focus on nurturing creativity and developing strong, supportive relationships with their team members, encouraging independence and motivation. The digital transition that organizations are undergoing highlights the importance of transformational leadership in driving and guiding this process. Such leadership enhances team productivity and efficiency by fostering an environment of innovation and building digital skills. Creativity and innovative thinking are crucial in the digital age, and transformational leadership is vital in promoting these qualities. Leaders encourage their teams to think innovatively and embrace new methods, leading to solutions that meet evolving market demands. They also work on enhancing their team's digital competencies through advanced training, improving efficiency in a digital work setting. However, transformational leadership faces challenges in the digital era, such as resistance to change and the need for ongoing skill development. Leaders must have strong communication skills and the ability to motivate their teams to embrace change. In conclusion, transformational leadership is essential in spearheading innovation and the digital transformation process within organizations. To ensure success in the digital era, it is important to adopt flexible strategies and cultivate a culture of innovation and continuous learning.
