Saudi Arabia's Jeddah Central Development Company (JCDC), a wholly owned company of the Public Investment Fund (PIF) and the developer of the Jeddah Central Project, is participating in the 22nd edition of the World Travel and Tourism Council (WTTC) Global Summit at the King Abdul Aziz International Conference Center in Riyadh. Themed "Travel for a Better Future," the summit's guest list features senior officials and pioneers of Travel and Tourism, including the former Secretary-General of the United Nations, Ban Ki-moon. In addition to special delegates, WTTC covers different topics ranging from the challenges affecting the Travel and Tourism sector after the pandemic to the building of cities of tomorrow. Eng. Ahmed Al-Sulaim, CEO of Jeddah Central Development Company, will discuss the positive effect that Events Tourism has on growing the tourism industry, that is expected to reach $1.6 trillion by 2028-, in a panel titled "Winning the bid: Investing in Events Tourism." Alongside the panel discussion, JCDC provides a captivating virtual reality experience, in addition to physical models and displays, at their designated event space throughout the four days, allowing visitors to walk through the development in an immersive virtual experience. Located right in the heart of Jeddah, Jeddah Central is inspired by the heritage of the old town, Al Balad, but built in a contemporary way using sustainable design and materials. This identity is intended to bridge the past and the future celebrated by a vibrant community and spirit bringing Saudi contemporary culture and soul to the world. — SPA
