The Ministry of Defense held its first Strategic Communication Forum on last Thursday in Riyadh. The aim was to engage the ministry's communication staff across the Kingdom with its targeted operating model, to help achieve the objectives of its transformation program. The event, which took place under the patronage of Khalid Al-Biyari, assistant minister of defense for executive affairs, also formed part of the ministry's project to develop its internal and external communications to meet the requirements of modern media applications and practices. The forum included a number of workshops, presented by Prince Ahmed Bin Salman Applied Media Academy, focusing on communications-related subjects such as creative content creation, video production for social media and event management. The participants included officials and communication specialists from the Saudi Armed Forces, joint forces and the military's Health Services Department. Al-Biyari said during the forum that the ministry views strategic communication as a crucial approach to achieving excellence in performance. "Adding strategic value to communications raises our media practices to a more advanced level in terms of planning the dissemination of key messages," he said. "The rapid and frequent advancements in technology make it inevitable that all organizations, not only the Ministry of Defense, must think of communication with audiences strategically." Ahmed Ali Asiri, the deputy minister for strategic affairs and a keynote speaker at the event, stressed the importance of strategic communications to the ministry's media activities. He said it is imperative for all employees to receive updated information accurately and in a timely manner, to ensure the quality and efficiency of operations. He added that strategic communication is vital to send the right messages about the work of the ministry. Abdulrahman Al-Sultan, the ministry's director-general of strategic communications and media, gave a presentation about the role of his directorate, its organizational structure and the strategy behind its operating model. — SG
