AMC Cinemas, in yet another milestone to develop the movie going experience in Saudi Arabia, has opened its ninth location in the Kingdom at Jeddah's Stars Avenue shopping mall. It is a first for AMC Cinemas in the Kingdom's west coast city and will offer moviegoers the same luxurious standards they have come to expect and enjoy from AMC Cinemas elsewhere. The AMC Stars Avenue 9 cinema offers 755 seats across nine auditoriums, including eight luxury screens equipped with 4K Barco Laser projector, surround sound, and Luxe Recliner and Plush Rocker seating throughout, together with one immersive IMAX with Laser experience providing heightened realism and an optimal movie-going experience. Greeting guests on arrival to the cinema is AMC Cinema Souq, a reimagined and fully customizable food and beverage concept offering classic cinema fare, restaurant quality hot foods, one-of-a-kind deserts, and creative handcrafted beverages from the AMC MacGuffins Mocktail & Coffee bar, as well as movie merchandise and much more. An additional feature of the Stars Avenue cinema will be a conference room connected to one of the main auditoriums, which will be available for private hire for meetings or parties later in the year. The Jeddah opening is part of AMC Cinemas' expansion plan to reach the largest possible number of movie lovers across Saudi Arabia, a goal in line with government plans to diversify entertainment content, as well as providing new experiences to suit the tastes of different audiences. Speaking on the occasion of the opening Andrew Such, AMC Cinemas CEO said, "The AMC Stars Avenue 9 cinema in Jeddah city is part of our ongoing strategy to provide innovative and creative cinematic experiences for movie-lovers throughout Saudi Arabia. "We pride ourselves on offering industry-leading, state-of-the-art-technology in luxurious surroundings for an exceptional movie-going experience. We want a visit to AMC Cinemas to be nothing short of memorable. "By offering the latest international advances in cinema enjoyment we continue to support the Kingdom's 2030 Vision which focuses on improving the entertainment sector. This is a vitally important part of the Kingdom's Quality of Life program and motivates us to continue our efforts to build and provide innovative cinema." The opening of AMC Stars Avenue 9 cinema in Jeddah city in addition to the opening of the first cinema in Dawadmi in April brings the total number of AMC Cinemas in Saudi Arabia to 9 locations, with five in Riyadh and one each in Hafar Al-Batin and Al Majmaah governorates. — SG
