Several Palestinians killed, scores wounded by Israeli airstrikes on Gaza    Worldwide coronavirus cases cross 162.12 million    Weather Forecast for Sunday    Tunisian Foreign Minister Discusses Situation in Palestine with Number of his Counterparts    Arab Parliament Warns of Danger of Continuing Deterioration in Palestine    Bahrain closes 7 restaurants temporarily for flouting coronavirus rules during Eid    92 commercial firms temporarily closed in Jeddah for flouting COVID-19 rules during Eid    Children bearing brunt of escalating violence between Israelis and Palestinians: UNICEF    King Fahd Causeway Ready for Passenger Traffic from Tomorrow, Monday    Saudi Arabia Calls for An Emergency Meeting of OIC Foreign Ministers on Palestine Today    Biden calls Netanyahu, Abbas as US president expresses concerns over loss of life Israeli strikes have killed at least 145 Palestinians, including dozens of children: Health officials    Dozen dead after two back-to-back tornadoes hit China    UN rights chief calls for de-escalation in Israel-Palestine crisis    Video of coronavirus positive Indian minister mopping hospital's floors goes viral    Bahrain closes 3 mosques for violating Eid Al-Fitr prayer precautions    Saudi Press: Saudi Arabia Requests to Hold Emergency Meeting to Discuss Israeli Aggression    Upstream spending, cut by $285 billion in two years, will struggle to recover to pre-pandemic levels    Inflation matters, but Fed policy matters more.    SITA marks a 25-year milestone in border management    Jordan Motorsport unveils route details for 2021 Jordan Rally    Remarkable collection of Syrian art transcends horrors of war: Arte Arta Gallery    Champions League final 2021 moved from Istanbul to Porto's Estádio do Dragão    Saudi, French officials release first details of Dakar 2022    Italy fines Google €102 million for abuse of dominant position    Prospects of preparing playgrounds in partnership with private sector explored    Organ donation a good deed, says Council of Senior Scholars    Tawakkalna Launches Registration Service to Donate Organs on its Website    King Salman, Crown Prince sign up for organ donation program    'Love & Inspire' art exhibition supports 'Smile' Initiative    GASTAT Publishes Flash Estimates of Real GDP Growth Rate for Q1 of 2021    Al-Falih: Saudi-Pakistani Supreme Coordination Council Opens Wider Horizons for Economic Growth    United World, ITC Sign Three-year Partnership to Launch Sports for Development    Citizen Account Wins UN WSIS Prize for E-Government Track    From whom do we take Shariah? How do we get legitimacy?    Sheikh Salman Al Khalifa: Saudi Football Association is distinguished and professional    Saudi Rower Hussain Alireza sets for 2021 Tokyo Olympics qualifiers    Asian Handball Championships' Draw to Take Place in Jeddah on Saturday    President of Union of Arab Football Associations Meets with Heads of FIFA, AFC and CAF    Business Lady Led Saudi World Competitiveness Edge, in Banana Planting    Al-Khawada Constitutes One of Khulays Governorate Traditional Dishes    Indian Community in Rafha Recalls Ramadan Habits    Welcome to beautiful Ramadan customs    Vaccination does not invalidate fasting, says UAE Fatwa Council    It is high time to correct wrong concepts about women's status    Council of Senior Scholars: Muslim Brothers' Group Don't Represent Method of Islam, rather only Follows its Partisan Objectives, Violating our Graceful Religion    Eid Al-Adha Prayer Performed at the Grand Holy Mosque    Pilgrims Perform Dhuhr and Asr Prayers in Arafat Holy Site    Senior Scholars Council Issues Decision No. 246 Regarding Attendance of Friday Prayer and Prayers at Mosques in a Case of Spread of Epidemic or Fear of its Spread    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.





AFC, NEOM announce four-year global sponsorship rights deal
Published in The Saudi Gazette on 29 - 03 - 2021

NEOM has become a Global Partner of the Asian Football Confederation (AFC) from 2021-2024.
The agreement encompasses major AFC national team competitions, including but not limited to the AFC Asian qualifiers — road to Qatar final round featuring the Continent's top-12 football nations, and Asia's flagship national team competition — the AFC Asian Cup China 2023 — which is set to take place in China, as well as the AFC Women's Asian Cup India 2022 and the AFC U23 Asian Cup Uzbekistan 2022. In addition, NEOM will be a strong supporter of the AFC Champions League and AFC Cup globally.
NEOM is a project of global significance currently under development in the Kingdom of Saudi Arabia, focused on creating a new model for sustainable living and accelerating human progress.
With an ambition to become a global center for sport, its partnership with the AFC will provide NEOM with a long-term platform to grow its profile on the world stage, develop a culture of active lifestyles within its own communities, and leverage its investment in technology, innovation, performance and sustainability to benefit football across the whole of Asia.
The partnership was secured by the AFC's commercial partner Football Marketing Asia (FMA) who will manage the rights delivery and work closely with NEOM and the AFC on launching a range of activation campaigns in the coming months, initially with a digital focus and over time also presenting opportunities for fans to experience NEOM in person.
AFC General Secretary Dato Windsor John said: "The AFC is delighted to welcome NEOM to the fast expanding AFC family of global partners, which once again reinforces the undeniable stature and prestige of the AFC's brand and its competitions.
"NEOM's partnership with AFC not only underscores the attractive and engaging platform the AFC provides through its many world-class competitions but also emphasizes the profound and lasting impact Asia's No. 1 sport can have on strengthening communities.
We look forward to cooperating with NEOM and benefiting from its knowledge, experience and talents as we approach the release of our version of Asia One .. One Goal. We look forward to creating and sharing historic moments with NEOM and realizing our common ambitions."
NEOM CEO Nadhmi Al Nasr said: "NEOM is extremely excited about its ambitious partnership with the AFC. Football is by far Saudi Arabia's favorite sport. It holds a special place in the hearts of our people and therefore provides a unique opportunity to inspire and enable NEOM's citizens to lead active lifestyles, as we move towards our goal of having the most physically active population on the planet.
"We regard and value the AFC as a progressive and innovative partner who is committed to taking football in Asia to greater heights. This reflects NEOM's own ambition to become a globally recognised centre of sporting excellence, to provide a world class environment for the brightest minds and best talent to excel, and to contribute to the growth and economic prosperity of the Kingdom."
Patrick Murphy, board member and CEO at Football Marketing Asia, commented: "NEOM represents a wonderful fit with the new commercial rights cycle of AFC competitions, being a project fuelled at its very core by innovation and celebrating futuristic thinking. Our team at Football Marketing Asia is incredibly excited to begin collaborating with NEOM to promote its unique story to fans of Asian football and elevate their experience of the game they love." — SG


Clic here to read the story from its source.