In an effort to boost the local farming industry across the country, leading retailer LuLu launched its latest initiative "From Our Land", a weeklong event that highlights locally grown agricultural produce with a special focus on organic and biodynamic range. The campaign was inaugurated by Eng. Fahad Al Hamzi, general manager of Ministry of Environment, Water & Agriculture – Riyadh region, in the presence of Shehim Mohammed, director of LuLu Saudi Hypermarkets, together with government officials and LuLu dignitaries in a virtual event. Eng. Al Hamzi said: We highly appreciate LuLu for its efforts in doing such initiatives to support local farmers. This is one of the Ministry's goals to broaden the scope of promoting locally grown products and we thank LuLu for making it possible. We are looking forward to working on more collaborations with LuLu in the future." Every year, LuLu promotes more than 25,000 tons of locally sourced fresh fruits and vegetables across its stores in the Kingdom, from tomatoes to onions, potatoes, cucumbers, capsicums, melons, and herbs and greens, along with more than 8,500 tons of local meat , fresh, frozen poultry products and 5,500 tons of local fish sourced every year. As part of promoting local cuisine and dishes Lulu has launched a new Initiative called "Saudi Kitchen" where, Lulu's newly joined male & female chefs from Saudi Arabia will showcase their culinary expertise to give the customers the authentic taste of Saudi Cuisine. Speaking on the occasion, Mohammed said: "We see our vital role as a retailer to maintain food supply through establishing a strong relationship with trusted farmers. Apart from giving local suppliers a great opportunity for a new platform to promote their products, this initiative is also an avenue to educate our shoppers on high-quality and organic selection available from the farms." The LuLu management requests all customers to download the Tawakkalna App for the safety of all those who visit their Hypermarkets. The management assures all customers that strict COVID-19 protocols are being followed while conducting offers and promotions, by adopting enhanced sanitization programs and adhering to social distancing norms. In-store offers will be available from Feb. 3 to 9 across LuLu Hypermarkets in Saudi Arabia. — SG
