Wa'ed, the entrepreneurship arm of Aramco, Wednesday announced a bridge investment of SR1.8 million ($500,000) in GetMuv, the Jeddah-based fitness app that gives Saudis flexible access to fitness clubs and health centers. The investment from Wa'ed's venture capital arm, Wa'ed Ventures, is its second in GetMuv since 2019, when it initially invested $1.5 million. GetMuv plans to use the new funding to expand into the Kingdom's corporate health and wellness sector. GetMuv's dynamic app gives Saudi men and women of all ages the ability to enjoy flexible and affordable health and wellness memberships across multiple gyms throughout the Kingdom, instead of making long-term commitments to a single club. The game-changing platform has encouraged more than 100,000 Saudis to train regularly, raising overall fitness levels in the Kingdom during the COVID-19 pandemic by eliminating the restrictions of unpopular, long-term gym contract commitments. Wassim Basrawi, Wa'ed managing director, said: "This latest funding reflects our confidence in GetMuv's business model and clear value to the Kingdom's future. As an innovative, digital solution that is helping boost fitness levels nationwide, GetMuv is another example of ingenuity that is ‘Made in Saudi Arabia'." With Wa'ed's follow-up investment, GetMuv has launched 1Pass — a corporate gym, sports and fitness club membership plan that allows employees of registered companies to use participating gyms of their choice, pay monthly, and activate or cancel their passes anytime without having to pay sign-up or cancellation fees. 1Pass also enables companies to measure the fitness levels and health activity of their employees through an interactive dashboard. 1Pass will be available for SR249 per person (including VAT). Ibrahim Yousef, GetMuv CEO and co-founder, said: "We are grateful to Wae'd for its continued funding support, as we grow and expand our business. Since our start-up was created at the end of 2017, GetMuv has developed a loyal customer base of 130,000 registered sport and fitness enthusiasts who gain flexible, affordable and on-demand access to over 100 top gyms, including Body Masters, KORE, Arena, NuYu and other sports clubs across Saudi Arabia." The COVID-19 pandemic has shown how critical that fitness, health and wellbeing are to building individual and workforce resilience. Recognising this, many employers in Saudi Arabia are enhancing employee benefits by encouraging a greater work-life balance. One way to do that is by offering employees access to gyms, sports club and fitness studio memberships. GetMuv's 1Pass corporate health and wellness membership provides a unique solution for employers and employees alike — flexible, affordable and on-demand gym access, without administrative headaches 1Pass already has over 40 corporate members — including Savola Group, Saudi Ground Services SGS, Maestro Pizza and Accenture — and partners with leading loyalty and HR system providers including Palm HR, Jisr HR, Resal.me and Wala Plus. — SG
