Emaar, the master developer of the Burj Khalifa, will celebrate New Year's Eve with a grand masterpiece of fireworks and light & laser show on the world's tallest building in Downtown Dubai. To ensure public health and safety for all visitors, Emaar will implement several preventative measures, including thermal cameras, social distancing, contactless payments and frequent deep cleaning and disinfection, in line with Dubai government guidelines and directives. Whether in Downtown Dubai or watching online or on television from all around the world, the public are guaranteed a show for the ages that will live long in memory. Emaar NYE 2021 will be broadcasted live globally and live-streamed. Commenting on the New Year's Eve spectacular in Downtown Dubai, Mohamed Alabbar, founder of Emaar, said: "Delivering world-class experiences is part of Emaar's DNA and this year we will deliver an even bigger gala event. "The world is facing challenges, but we are united, and we will come out of this year stronger than ever before. We want to send a message of hope, happiness and positivity into the world because that is the spirit of Dubai that we have learned from Sheikh Mohammed Bin Rashid Al Maktoum, vice president, prime minister and ruler of Dubai, who continues to inspire what we do with his extraordinary leadership. "Here we reinvent ourselves, achieve the impossible and execute the unimaginable, and we are doing that again with Emaar NYE 2021." Downtown Dubai will be adorned with spectacular decorations to capture the festive spirit of the occasion. The fireworks and laser & light show will be synchronized to The Dubai Fountain Show and promises to reflect a true celebration of Dubai. The health and safety of guests attending Emaar NYE 2021 will be of paramount importance. Building upon the prestige of Downtown Dubai and giving everyone the opportunity to be part of this grand showcase, restaurants and hotels on Sheikh Mohamed Bin Rashid Boulevard and The Dubai Mall terraces, will be open and are taking bookings for the night's celebrations. Burj Park will welcome families, with food and beverage outlets and a large screen that will show New Year's Eve events from around the world. More information on the booking for this area will be announced shortly. — WAM
