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IBTM World 2020 transitions to virtual
Published in The Saudi Gazette on 18 - 09 - 2020

IBTM Events Friday announced that IBTM World 2020 will transition to being a virtual event this year. This difficult decision has been made in close consultation with partners and is a result of the incredibly unpredictable travel restrictions that continue to be in place across the globe because of COVID-19.
"Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world remains very changeable. Therefore, even though the show is still some months away, we believe we have a responsibility to provide clarity to enable our partners, exhibitors, buyers and visitors to plan for the future," said David Thompson, event director.
David continued: "This has been a difficult decision to take and we are very disappointed that we will not be able to bring the industry together in person in 2020 – the first year since 1988 that IBTM World will not take place as a live event. Our team and our partners in Barcelona have worked incredibly hard on IBTM World and while we are very sorry that the face-to-face event will not take place, we are confident that moving to virtual allows us to still provide a place for the global business events industry to gather and to do business."
Commenting on the news Christoph Tessmar, director of Barcelona Convention Bureau, said: "We are very sad that IBTM World will not take place live in Barcelona this year. We all wanted, and indeed hoped that we would be able to get back to meeting face-to-face this year, and I know this has been an incredibly difficult decision for everyone involved. We remain committed and supportive partners of IBTM World and together we very much look forward to hosting the global events industry in Barcelona next year."
IBTM World Virtual will take place from Dec. 8–10, 2020 and will incorporate one-to-one meetings between exhibitors and buyers, as well as a knowledge program, with a range of targeted education sessions. Exhibitors and buyers will benefit from IBTM's bespoke appointment system, matchmaking buyer's business needs with supplier's services to conduct efficient meetings. Further information on IBTM World Virtual will be released in the coming days.
Shane Hannam, portfolio director, commented: "We remain extremely grateful for the understanding and strong support from our partners and customers across our global portfolio throughout this pandemic and sincerely wish everyone a swift return to normal life soon. We are committed to Barcelona as a host city for IBTM World in 2021 and look forward to returning next year to meet with as many customers and partners in person as possible." — SG


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