Canon Middle East announced the launch of Canon Connected, a free-to-access content hub, designed to educate, inspire and entertain photography enthusiasts and videographers. Produced by Canon Ambassadors and a community of filmmakers, experts and influencers, inspiring and educational videos will be uploaded to the hub regularly, enabling people to lean a new skill or perfect their technique during these unprecedented times. For many professional photographers and filmmakers, the restrictive lockdown measures imposed across the world has impacted their ability to work and travel. Canon Connected provides these very people the opportunity to share their experience, knowledge and talent with a virtual community of photography enthusiasts and in the process, enables them to continue with their livelihoods from the safety of their home. Canon Connected provides a plethora of ways for visual storytellers to create and share thought provoking content. Covering a variety of relevant topics, videos will comprise of tips, tricks and tutorials for anyone interested in learning from the masters of their craft or simply fine-tune their photography or video-making skills. Visitors to the Canon Connected hub will be able to select from videos produced by some of the world's most acclaimed and accomplished photographers and filmmakers, including Pulitzer Prize winning photographer Daniel Etter, documentary and expedition photographer Ulla Lohmann and editorial expert Wanda Martin, talking through how to set up a home studio. In addition, extreme sports photographer Richard Walch shares his vlogging essentials, while family photographer Helen Bartlett provides tips for how to photograph restless children. Venkatasubramanian Hariharan, Business Unit Director B2C at Canon Middle East commented: "This initiative presents an excellent opportunity for photography enthusiasts to finetune their skills and learn new techniques, especially with more time at home during these challenging times. "Canon Connected, driven by our network of Ambassadors, will host an exciting programme of inspirational and educational video content which will help our communities in the region learn and develop new photography skills from the comfort of their home, that can be practiced and put to good use long after the lockdown has lifted." — SG
