JEDDAH — In line with the Kingdom's 2030 Vision, and the company's commitment to an active social engagement strategy underlining its interest in community initiatives, and under the slogan "One Family," Savola Group sponsored and supported Saudi productive families in an event to empower them. The activity was held over a period of 3 Days at Savola Tower — the Group's headquarters. The event witnessed the participation of SAVOLA's employees who encouraged the productive families by purchasing the items they have displayed, while also enjoying a number of different recreational activities. Eng. Anees Ahmed Moumina, Savola Group CEO, showed his strong support to these social initiatives, saying that: "Sustainability is not only a key goal of Savola Group that must be met, but also reflects the values and principles that define our strategic choices as a Group and as individuals. Social empowerment is Savola's legacy that we want to uphold, and through it create a positive and long-lasting impact in our country and society. We seek to make a difference in the lives of local people and in the society around us through our community engagement initiatives, by reducing food waste, and training and empowering people with disabilities. Our support to productive families, stems from our long-term commitment to the communities where Savola Group operate." Many families have expressed their appreciation to Savola Group's initiative that provided them with this valuable opportunity, enabling them to get economically productive. This initiative offered productive families with the appropriate platform to display their products, get to know the consumers and interact with them directly in a competitive marketing environment, which had a great impact on increasing their returns from selling homemade products.
