JEDDAH – Within a year of its launch, Persil liquid detergent for white clothes with Oud Fragrance, the first-ever liquid detergent for White Thobes across the Middle East, has been voted as the “Product of the Year in the GCC” for 2013 in the Laundry Care category as part of a customer survey by leading market research company TNS. The top honor for Persil Liquid Detergent for white clothes – Oud Fragrance, which ushered in a new generation of laundry experience in the region, reflects its tremendous success and acceptance across the region. The TNS national consumer survey involved 3,600 respondents across GCC. The respondents included housewives between ages 18-40 years in the A and B socio-economic class. The survey primarily targeted women who were using powder detergents to wash their white thobes, besides engaging women who used bleach to make their clothes brighter. Memosh Khawaja, General Manager of Henkel Arabia, said: “Persil Liquid Detergent for white clothes with Oud Fragrance is honored to be named the Product of the Year by GCC consumers. This is a powerful endorsement for our brand within a year of its launch, which is evidence of our product superiority in catering to consumers' needs. It is a privilege to be selected from among so many leading brands – both local-based and multinational.” Persil Liquid Detergent for white clothes has been designed exclusively to give White clothes unmatched cleanliness and brightest whiteness wash after wash compared to any powder detergent even if mixed with bleach. This is achieved as a result of its world-class German ‘Opti-Bright' technology. – SG
