Trump threatens 50% tariffs on Brazil if it doesn't stop the Bolsonaro 'witch hunt' trial    Trump praises 'good English' of Liberian president, prompting criticism across Africa    Saudi, Hungarian defense ministers discuss military ties    Al-Rajhi: Cabinet's decision is supportive to most vulnerable groups    King Salman appoints Dr. Majid Al-Fayyad as Royal Court advisor    Alkhorayef emphasizes Saudi Arabia's growing role as global industrial investment hub    Saudi Arabia adopts World Drowning Prevention Day as national health priority    GACA imposes SR2.8 million in fines for 87 civil aviation violations in Q2 2025    Desperate Gaza doctors cram several babies into one incubator as fuel crisis reaches critical point    Total e-messages sent to parties in lawsuits reach over 11.8 million during first half of 2025    3 arrested in assault case in Riyadh    New Property Ownership Law will take into effect in January 2026 Al-Hogail thanks King and Crown Prince for the updated law    HONOR returns to Esports World Cup as Official Smartphone Partner for 2025 The renewed commitment will see HONOR elevate mobile esports competition with cutting-edge AI technologies and industry-leading hardware    Riot Games responds to match-fixing allegations in VALORANT    BLAST responds to BESTIA Visa controversy ahead of CS2 Austin major    Christophe Galtier named NEOM SC head coach ahead of historic Saudi Pro League debut    Michael Madsen, actor of 'Kill Bill' and 'Reservoir Dogs' fame, dead at 67    BTS are back: K-pop band confirm new album and tour    Michelin Guide launches in Saudi Arabia with phased rollout in 2025    'How fragile we are': Roskilde Festival tragedy remembered 25 years on    Sholay: Bollywood epic roars back to big screen after 50 years with new ending    Ministry launches online booking for slaughterhouses on eve of Eid Al-Adha    Shah Rukh Khan makes Met Gala debut in Sabyasachi    Pakistani star's Bollywood return excites fans and riles far right    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Danielle to lead DGDA team in defining project's narrative
Published in The Saudi Gazette on 11 - 02 - 2020

RIYADH — Diriyah Gate Development Authority (DGDA) has named Danielle Atkins (Dany) as Chief Marketing and Communications Officer to the Riyadh-based team.
Danielle will lead a dynamic team in defining the narrative around the Saudi giga-project, entrusted with the ongoing restoration and operation of the UNESCO world heritage site of At-Turaif, the historic birthplace of the Kingdom.
Now in the execution phase of its 7.1 million sq. meter masterplan, Diriyah Gate represents one of the most important Saudi giga-projects currently in development and is a key element in the Crown Prince's 2030 Vision to modernize the Saudi state, engage Saudi citizens and welcome guests from all over the world.
Danielle (Dany) will build and lead the marketing, communications and entertainment division of the DGDA, with a view to placing the Kingdom's historic hub firmly on the map as a leading destination for culture and leisure both in Saudi Arabia and on the global stage.
Her team will be responsible for showcasing over three centuries of Saudi Arabia's rich history and creating new narratives to illustrate the transformation across multiple disciplines spanning arts and culture, entertainment, tourism and hospitality.
"Diriyah is the birthplace of the Kingdom and a symbol of the beauty, generosity and resilience of the Saudi nation and its people. I am hugely excited and honored to be part of a team at the forefront of realizing the 2030 Vision. The vast scale of the DGDA project and the potential to build and empower communities across the region is hugely exciting for me. This is a dream role because it encapsulates my passion to inspire a new generation of women in leadership roles in Saudi Arabia and to preserve and promote the amazing heritage and culture of Diriyah by showing it to the world."
Her appointment further reinforces the new wave of progressive female leadership within the Kingdom in line with the country's rapid transformation and vision to equip women with vocational skills. Key to the success of this ambition is to encourage the appointment of talented women in senior leadership roles, who can act as mentors and nurture female talent within in the professional workplace across KSA.
"I'm delighted to welcome yet another world-class female talent to the Diriyah Gate Development Authority team. With the support of top-tier visionary team members who embody the mission of the organization, we can continue our success creating one of the world's greatest tourism destinations, cultural icons and gathering places. Dany did a brilliant job at Kodak and Beats by Dre and I look forward to her contribution to the DGDA family. Dany Also is a shining role-model for women empowerment and mentorship which is one of the cornerstones of Vision 2030," said Jerry Inzerillo, CEO of Diriyah Gate Development Authority.
Previously Dany served as Kodak's Chief Brand & Marketing Officer during the brand's turnaround, spearheading global marketing initiatives, pivoting Kodak into new categories and delivering increased revenue across the company's commercial and consumer businesses.
Prior to Kodak, she played an integral role at Beats by Dre where she was at the forefront of scaling the brand in EMEA and held senior marketing positions at Nokia, Price Waterhouse Coopers and Innovision, where she was responsible for dressing the city for the 2012 Olympic Games in London, including the remarkable installation of the Olympic Rings on the Tower Bridge.
Dany is from the United Kingdom and holds a BA from the University College of London.


Clic here to read the story from its source.