Saudi Arabia, France seek to boost cooperation in digital economy, space economy, innovation    The Tunisian strike on Brotherhood    Kuwaiti Cabinet recalls key Saudi role in country's liberation in 1991    Canada fines two travelers nearly $20,000 over false coronavirus information    US expands eligibility for Afghan refugee resettlement    Qualifying rounds for Women's Volleyball tournament to kick off on Thursday    Month-long international auction for falcon breeders to begin on Aug. 5 Saudi Arabia is hosting global falconry event for the first time    King, Crown Prince congratulate Niger president on Independence Day    Aramco denies reports it will embark on Bitcoin mining    Grand Mosque being sterilized round the clock to receive Umrah performers    TRSDC signs contract with KACST to provide satellite data of development sites    Italy's Lamont Marcell Jacobs claims surprise 100m gold    CMA chairman to review market trends tomorrow    Olympic athletes describe the power of sport to change the world    Discover a different world    Qatar wins first Olympic gold    National Gallery of Australia to return $2.2m of 'stolen' artworks to India    Progress on tobacco fight, but new nicotine products pose increasing threat    KAMC in Makkah performs 6th artificial heart transplant surgery    Clubhouse says no data breach after reports of 3.8bn phone numbers of users being sold    Custodian of the Two Holy Mosques Directs KSrelief to Urgently Provide Malaysia with Medical, Preventive Equipment and Supplies to Address COVID-19 Pandemic    Custodian of the Two Holy Mosques Congratulates President of Maldives on Independence Day    Weather Forecast for Sunday    RSNF Commander Patronizes Ceremonial Launching of His Majesty's Ship "Jazan"    OIC Condemns Houthi Attempts to Target Civilians in Saudi Arabia    Philippines evacuates thousands as monsoon rains flood cities, provinces    Heavy rain in India triggers floods, landslides; at least 125 dead    U.S. Records 64,321 New Infections of Coronavirus    Without Fans, Tokyo Olympics Kicked Off    Pilgrims Perform Dhuhr and Asr Prayers at Arafat Holy Site    Dr. Mohammed Sulaiman Al-Jasser, Saudi Arabia's Pick to Chair IsDB Group for the next five years, unanimously approved by BoG Committee of Procedures    Saudi Press: Fitch affirms Saudi Credit Rating at "A" with a revised outlook to stable from negative    Handled Cargo at Saudi Ports Increases during June 2021    SDAIA, DARP & STC Launch Pilgrim's Smart Bracelet (NUSK)    Tabuk sculptor spends 8 years in carving entire Holy Qur'an on 30 marble slabs    2 Goals by Diaz Gives Colombia 3rd Place at Copa America    Yusuf Khan is dead, long live Dilip Kumar    Legendary actor Dilip Kumar, 98, passes away, and with him an era    Saudi Cinema Night at Arab World Institute in Paris Kicks Off    KSU Leads Joint International Scientific Project for Early Detection of Breast Cancer    Saudi Arabia to Participate in Cannes Film Festival 2021    Arab Cup U-17 Championship Draw Saudi Arabia, Morocco, Palestine, Kuwait, in the 1st Group    Bollywood star Aamir and wife Kiran separate after 15 years    AWI Hosts Saudi Cinema Nights in Paris    Brazil Beats Chile at Copa America Despite 2nd-Half Red Card    Council of Senior Scholars: Muslim Brothers' Group Don't Represent Method of Islam, rather only Follows its Partisan Objectives, Violating our Graceful Religion    Eid Al-Adha Prayer Performed at the Grand Holy Mosque    Pilgrims Perform Dhuhr and Asr Prayers in Arafat Holy Site    

Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.

Danielle to lead DGDA team in defining project's narrative
Published in The Saudi Gazette on 11 - 02 - 2020

RIYADH — Diriyah Gate Development Authority (DGDA) has named Danielle Atkins (Dany) as Chief Marketing and Communications Officer to the Riyadh-based team.
Danielle will lead a dynamic team in defining the narrative around the Saudi giga-project, entrusted with the ongoing restoration and operation of the UNESCO world heritage site of At-Turaif, the historic birthplace of the Kingdom.
Now in the execution phase of its 7.1 million sq. meter masterplan, Diriyah Gate represents one of the most important Saudi giga-projects currently in development and is a key element in the Crown Prince's 2030 Vision to modernize the Saudi state, engage Saudi citizens and welcome guests from all over the world.
Danielle (Dany) will build and lead the marketing, communications and entertainment division of the DGDA, with a view to placing the Kingdom's historic hub firmly on the map as a leading destination for culture and leisure both in Saudi Arabia and on the global stage.
Her team will be responsible for showcasing over three centuries of Saudi Arabia's rich history and creating new narratives to illustrate the transformation across multiple disciplines spanning arts and culture, entertainment, tourism and hospitality.
"Diriyah is the birthplace of the Kingdom and a symbol of the beauty, generosity and resilience of the Saudi nation and its people. I am hugely excited and honored to be part of a team at the forefront of realizing the 2030 Vision. The vast scale of the DGDA project and the potential to build and empower communities across the region is hugely exciting for me. This is a dream role because it encapsulates my passion to inspire a new generation of women in leadership roles in Saudi Arabia and to preserve and promote the amazing heritage and culture of Diriyah by showing it to the world."
Her appointment further reinforces the new wave of progressive female leadership within the Kingdom in line with the country's rapid transformation and vision to equip women with vocational skills. Key to the success of this ambition is to encourage the appointment of talented women in senior leadership roles, who can act as mentors and nurture female talent within in the professional workplace across KSA.
"I'm delighted to welcome yet another world-class female talent to the Diriyah Gate Development Authority team. With the support of top-tier visionary team members who embody the mission of the organization, we can continue our success creating one of the world's greatest tourism destinations, cultural icons and gathering places. Dany did a brilliant job at Kodak and Beats by Dre and I look forward to her contribution to the DGDA family. Dany Also is a shining role-model for women empowerment and mentorship which is one of the cornerstones of Vision 2030," said Jerry Inzerillo, CEO of Diriyah Gate Development Authority.
Previously Dany served as Kodak's Chief Brand & Marketing Officer during the brand's turnaround, spearheading global marketing initiatives, pivoting Kodak into new categories and delivering increased revenue across the company's commercial and consumer businesses.
Prior to Kodak, she played an integral role at Beats by Dre where she was at the forefront of scaling the brand in EMEA and held senior marketing positions at Nokia, Price Waterhouse Coopers and Innovision, where she was responsible for dressing the city for the 2012 Olympic Games in London, including the remarkable installation of the Olympic Rings on the Tower Bridge.
Dany is from the United Kingdom and holds a BA from the University College of London.

Clic here to read the story from its source.