The 2020 Dubai Lynx Advertiser of the Year will be awarded to Saudi Telecom Company (STC). The Advertiser of the Year Award recognizes a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies. Digitization is at the heart of Saudi Arabia's Vision 2030 initiative, and as a world-class digital leader, STC are recognized for their role in helping Saudi adapt to the realities of new technology. Their innovative services and platforms supply their customers with an evolving and more informative customer service. Already awarded a total of 19 Lynx awards since 2016, in categories from Media to Design, STC have experienced huge success at Dubai Lynx. In 2019, the company received six Lynx awards, including two prestigious Grands Prix in the Film Craft and Glass categories. The Akhou Nora campaign, winner of the Glass Grand Prix demonstrated STC's commitment to overcoming hurdles associated with the royal decree that gave women the right to drive. In line with the Saudi Arabia Vision 2030 to modernise and reform, the campaign urged the whole nation to back cultural change. Separately, What are we allowing, was awarded a Grand Prix in the Film Craft category for effectively addressing the dangers of online challenges posted across social media, with an innovative application, Tuby. Philip Thomas, Chairman of Cannes Lions and Dubai Lynx said, "The Advertiser of the Year Award is a recognition of creative excellence that demonstrates the value of marketing communications. STC have continuously shown a commitment to creating powerful campaigns that have pushed Saudi Arabia towards their 2030 vision. We are delighted to award them this year's Advertiser of the Year." Senior representatives from STC accepted the Award at STC HQ in Riyadh. STC will formally accept the accolade on stage at the Dubai Lynx Festival of Creativity, taking place from 8 - 11 March 2020. Mohammed Abaalkheil Corporate Communication GM at STC, while accepting the award, said "devotion is one of the main values in STC and creativity is one of the measures that insure delivering devoted performance. Being in a transformational phase from a national telecom provider to a regional and global digital player can decrease the chances of winning such prestigious awards, yet, winning this during such times is a great indicator of how we stick and devote ourselves to our values." Ahmed Alsahhaf, Marketing Communication GM Consumer Business Unit at STC, said "at STC we endeavor to offer our customers innovative and data-driven services that enhance business and everyday life. We believe advertising is critical to nurturing our relationship with our existing customers and resonating with new audiences. We are extremely proud of our record at Dubai Lynx; since our first win in 2016, we have been awarded 19 times, including 3 Grands Prix and 2 Gold awards. Being named Dubai Lynx's Advertiser of the Year for 2020 is an accolade we are extremely proud of and reflects STC's dedication to our customers and Saudi's 2030 vision." The prestigious Dubai Lynx Awards Ceremony will take place on March 11, 11, 2020. — SG
