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Maluma set to thrill crowds following E Prix Latin American music giant revealed as first name of Saudi Arabia's ‘Diriyah Music Festival'
Published in The Saudi Gazette on 13 - 11 - 2019

One of the giants of Latin American music, Maluma, is the first artist to be revealed as part of the Diriyah Music Festival, part of the epic Diriyah Season, with the Colombian singer-songwriter set to keep pulses racing following thrilling Formula E action.
A global sensation with close to 100 million followers across Twitter, Facebook, Instagram and YouTube, Maluma will perform to fans at the Diriyah Circuit following the second day of the Diriyah E Prix on Nov. 23.
The superstar's recent collaboration with fellow Colombian and rapper J Balvin — Qué Pena — has been viewed nearly 100 million times on YouTube, and Maluma has also teamed up with the likes of Shakira, Madonna and Ricky Martin.
First on stage will be support act Lebanese Canadian R&B/pop singer Massari, whose music combines Middle Eastern culture with Western culture, especially in hits like Shishaand Ya Nour El Ein. He has collaborated with the likes of Shaggy, Beenie Man and Afrojack.
Access to the concerts, which follow the Diriyah E Prix on Nov. 22 and 23, is complimentary for ticket holders flocking to the thrilling opening two races of the ABB FIA Formula E Championship at the UNESCO World Heritage site.
The concerts are being hailed as the Diriyah Music Festival and complement the Diriyah Season — the epic month of sports including Formula E, the World Heavyweight title fight the Clash On The Dunes, the Diriyah Tennis Cup and the Diriyah Equestrian Festival.
The mystery artist set to stun crowds on Nov. 22 will be named soon, but organizers promise they are one of the biggest-selling acts on the planet.
"We saw the incredible energy that Latin American music injected into the last year's Diriyah E Prix after race concerts when Enrique Iglesias performed to a sell-out 40,000 strong," said Prince Abdulaziz Bin Turki Al Faisal, chairman of the General Sports Authority (GSA) of Saudi Arabia.
"Fans who missed out on those amazing scenes should snap up their ticket for Maluma and Massari. And, they are just the first names in an incredible lineup we are calling the Diriyah Music Festival which supports our epic month of sports the Diriyah Season.
"We'll soon be announcing who will perform after day one of the Diriyah E Prix on Nov. 22. I promise music fans will not be disappointment when we say it is a massive global name."
Maluma, whose full name is Juan Luis Londoño Arias, has a number of smash hits that have charted within the top 10 on Billboard Hot Latin Songs, including 'Felices los 4', 'Borró Cassette', 'El Perdedor' and 'Corazón'.
His collaborative efforts 'Chantaje' with Shakira and 'Medellín' with Madonna have reached the top of the Hot Latin Songs. He has won a Latin Grammy Award and two Latin American Music Awards. Musically, Maluma's songs have been described as reggaeton, Latin trap, and pop.
Tickets for the Diriyah E Prix include access to the after race concerts and are now on sale at www.diriyahseason.sa.
• Tickets for both exhilarating days are now on sale at diriyahseason.sa. Tickets available start from SR450 for single day Grandstand tickets, including grandstand seating with a view of all the action, access to the Allianz E-Village and off-track entertainment, and access to the post-race concert on the day featuring the international superstar. Two-day tickets are price at SR800, representing a saving of SR100.
• Premium hospitality starts from SR2,500 for a single day package including valet parking, luxury indoor and outdoor lounges overlooking the Formula E track, complimentary tours of the stunning UNESCO World Heritage site of At-Turaif, VIP dining and golden circle to the post-race concert. Two-day packages are priced at SR4,000.
• And, the Boss Emotion Club returns with two-day packages only featuring VIP drop-off areas, exquisite fine dining in an incredible trackside location, exclusive pitlane walks, garage tours and driver access, plus the best access into the post-race concerts and a VIP viewing platform, priced at SR15,000.
The Diriyah E Prix kicks off the sixth season of the ABB FIA Formula E Championship in style with a double header of back-to-back races across the two days linked to the must-see music performances. It also heralds the start of the Diriyah Season, which also features cultural festivities, food and retail experiences, and the stunning ‘Diriyah Oasis', a giant entertainment and art hub with fun for all the family.
Once again, the Bujairi district of Diriyah will be home to elegant fashion and retail, and the finest dining Saudi Arabia has to offer. And the DGDA will be staging tours of the fascinating and beautiful At-Turaif district, the UNESCO World Heritage site that stands as a symbol of Saudi's rich history.
Tickets for all of Diriyah Season's spectacular events and entertainment will be available at www.diriyahseason.sa with Formula E, Clash On The Dunes and Diriyah Tennis Cup tickets now on sale. Tickets for other events as well as season long tickets will be announced soon. — SG


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