Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia celebrated the opening of its newest multiplex in Riyadh last Oct. 30. The grand opening event for the impressive new entertainment complex was attended by Turki Abdullah Al-Shabanah, Saudi Minister of Media, General Commission for Audiovisual Media (GCAM) representatives, Quality of Life Programme representatives, Majid Al Futtaim Group CEO Alain Bejjani and Majid Al Futtaim Properties CEO Ahmed Ismail. VOX Cinemas Riyadh Front features 18 screens and 1,427 seats, bringing the exhibitor's total number of screens in the Kingdom to 71 across seven multiplexes in Riyadh, Jeddah and Dammam. VOX Cinemas is the fastest growing exhibitor in the Middle East. In Saudi Arabia specifically, the award-winning cinema chain has opened six multiplexes across three cities in just 10 months. VOX Cinemas continues to deliver on its aggressive expansion plan to remain the exhibitor with the highest market share in every city it operates in. Majid Al Futtaim Ventures Country Head, KSA, Mohamed Al Hashemi, said: "Opening this new cinema in the presence of H.E Turki Abdullah Al-Shabanah, Saudi Minister of Media, demonstrates our commitment to the Kingdom's Vision 2030 Quality of Life Programme and GCAM's goals for the development of a vibrant cinema industry." "Our 2019 openings don't just stop here as we aim to launch additional cinema complexes until year-end and our target for 2020 is to operate 200 screens across 22 locations. These ambitious targets propel us towards our longer-term commitment to open 600 screens across the Kingdom by 2023," Al Hashemi continued. Driven by a singular vision to create great moments for everyone, everyday, VOX Cinemas keeps the customer at the heart of all its developments and focuses on creating experiences that cater to all kinds of Saudi movie fans. The Riyadh Front multiplex features GOLD – the gourmet dining and premium movie-watching experience with exclusive lounge and in-cinema service, MAX for mega screen blockbuster viewing and KIDS which is designed especially for young movie fans. As the region's most innovative exhibitor, VOX Cinemas continues to develop new homegrown brands within its extensive food and beverage portfolio. The food and beverage concepts are designed to enhance the customer experience and provide guests with an inclusive entertainment experience where they can find top quality food and the latest movies in one family-friendly destination. At Riyadh Front, VOX Cinemas will launch Top Bun which serves flavour-packed sliders, wings and a variety of loaded fries. The food and beverage selection at Riyadh Front also includes Pizza Al Taglio, Roman-style pizza served by the square slice, and Kitchen 35, a specialty coffee and artisanal food café. A Magic Planet family entertainment centre is also integrated into the Riyadh Front location and features fun rides for all ages, a trampoline park and soft play area. VOX Cinemas is a key attraction of the Riyadh Front development which is located on King Khaled Airport Road and is designed to be a luxury oasis of indoor and outdoor shopping, entertainment and offices. — SG
