unifonic, the Saudi Arabia-based cloud communications platform for global emerging markets, has launched an enhanced multi-channel platform that empowers businesses to engage with customers through a portfolio of business applications and a single API for SMS, voice and instant messaging apps. The launch announcement, which comes only 12 months after the Riyadh-headquartered tech pioneer raised the largest-ever financing round for a Saudi start-up, amplifies unifonic's participation at this week's GITEX Technology Week at Dubai World Trade Centre (DWTC). Targeting the call from businesses to better engage with their customers across a multitude of communications channels, unifonic developed the enhanced multi-channel platform to provide a heightened customer engagement, that removes the traditional one-way conversation and enables customers to be interactive with brands on their preferred channel. Prior to its GITEX Technology Week launch, unifonic piloted the platform through a customer-facing WhatsApp channel for Jamalon, the Middle East's largest online bookstore. "In today's highly-competitive and fast-paced business environment, customers demand greater interaction, looking for more content and material to be pushed through the channels they want. It is paramount that businesses are able to provide this engagement across several touchpoints, including widely used instant messaging apps," said Ahmed Hamdan, CEO and founder of unifonic. "By utilising rapidly evolving technologies, unifonic has taken the lead in providing our customers with this capability and elevate the end customer engagement to a whole new level in the region. "With personal preference, the cornerstone of how modern consumers communicate, the agility of unifonic's multi-channel platform solution puts the power back into businesses' hands. The platform's flexibility allows businesses to engage customers throughout the year on their preferred channel or instant messaging app." Founded in 2006 and already counting over 5,000 business customers, unifonic has facilitated five billion enabled interactions in 190-plus countries via more than 720 mobile operators. unifonic's easy-to-use web, mobile and API interfaces enable app developers, marketers and business owners to communicate with customers through text-messaging, voice and instant messaging apps. During the past decade, unifonic has partnered with brands such as Uber, Careem, HungerStation, Absher, and Aramex, to provide channel communications solutions. — SG
