new flagship SUV from Hyundai, will provide a luxurious ride for global superstars BTS during their much-anticipated visit to Saudi Arabia to perform as part of Riyadh Season. The seven-member boy-band, who are Hyundai Global Brand Ambassadors, will perform during Riyadh Season as part of their ‘LOVE YOURSELF: SPEAK YOURSELF' world tour. "We are very excited to be collaborating with BTS – one of the most globally popular music groups from Korea, the home of Hyundai – and to be supporting Riyadh Season," said Mike Song, Hyundai's Head of Operations for the Middle East and Africa. "Saudi Arabia is giving its people new entertainment opportunities, and BTS will help as reach out to the younger generation of music fans in the Kingdom." With BTS gaining explosive global attention for their music and videos, their collaboration with Hyundai is the perfect platform to highlight Palisade's bold, cutting-edge design and functions, including the masculine, ironclad-looking exterior and spacious, classy interior. Launched regionally in June, Hyundai Palisade is riding an all-new SUV chassis, and longer, taller and wider than the ever-popular Santa Fe. Exterior design and interior finish are both worthy of a premium model, combined with new levels of all-road, all-weather capability, technology, safety, roominess and efficiency. — SG
