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HONOR 20 PRO launch excites the market
Published in The Saudi Gazette on 31 - 07 - 2019

HONOR, the leading smartphone e-brand, announced the commercial availability of the highly-anticipated HONOR 20 PRO during the launch event held at Narcissus Hotel in Riyadh, Saudi Arabia. HONOR 20 PRO, available in attractive Phantom Black and Phantom Blue colors, kicks off its pre-order sale from July 31 and official sales from Aug. 6 across all channels.
The HONOR 20 PRO redefines the user experience by becoming the first product in HONOR's history to introduce the world's first Dynamic Holographic glassback, which is crafted through an industry-first Triple 3D Mesh technology. As light passes through the glassback, light is reflected and refracted in all directions resulting in a mesmerizing and depth-inducing optical effect that sets the HONOR 20 PRO apart from its predecessors.
HONOR 20 PRO is all set to create a stir in the region with its benchmark camera capabilities as it accorded 111 points by DxOMark, the 2nd highest score attained by any smartphone, the gold standard benchmark for camera quality in the industry.
"We live in a very digitalized and hyper-connected world, where your smartphone is your primary gateway to a world of endless possibilities," said Wolf Lang, Head of HONOR KSA. "The HONOR 20 PRO has reimagined the smartphone camera in ways that were not possible a decade ago, allowing professional photographers and enthusiasts to express their creativity and capture their life moments in ultra-clarity, low-lit environment and in beautiful detail."
The HONOR 20 PRO's impressive score puts it in close competition with other smartphone heavyweights and this commendable achievement can largely be attributed to the company's relentless pursuit of innovation. As the latest member of the HONOR N-Series range, the HONOR 20 PRO embodies the pinnacle of innovation and cements the brand's leadership in smartphone design. This is the first time in the history of the brand to introduce a flagship device that comes equipped with a Sony IMX586 48MP AI Quad Camera and industry-largest f/1.4 wide aperture. In the most recent OTA (over-the-air) upgrade, HONOR 20 PRO also comes with Ultra-High ISO Sensitivity, which provides a better low-light photography experience.
Armed with best-in-class software and hardware, HONOR 20 PRO is also an enabler of a truly intelligent experience for all users. The 7nm Kirin 980 AI chipset in the main driver of its speed and cutting-edge performance. It is equipped with a 4,000 mAh battery that can support a full-day uninterrupted use while its super-large 256GB storage provides the headroom for extreme demands. The HONOR 20 PRO also boasts an industry-leading GPU Turbo 3.0 – a feature that enhances the device's gaming capabilities by offering users with richer visual and tactile experience. To complete the entire experience, it comes with a Virtual 9.1 Surround Sound system, one that supports most wired and wireless earphones allowing a more conducive audio environment.
The campaign titled "Capture Wonder" encapsulates a key promise to its end-users enabling you to capture your magic moments in explicit detail in everyday scenarios so you can make the most of the lens capabilities and cease your special moments.
Additionally, HONOR 8X MAX packs in a bigger screen of 7.12" Screen, a 4GB RAM + 128 GB ROM, Dual speakers of Dolby Atoms and a batter capacity of 5000 mAh. HONOR 10LITE boasts a screen of 6.21",128 GB ROM and an upgraded 24 MP Selfie Camera. Both the smartphones come with advanced versions of their respective predecessors recently released to provide greater value to HONOR's loyal customers. — SG


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