With the Middle East manufacturing sector emboldened by rebounding oil prices, the 2nd edition of SPS Automation Middle East, the international exhibition and conference for smart automation solutions, will demonstrate how the 4th Industrial Revolution, or Industry 4.0 is driving ambitious diversification goals across the region. Following a successful debut in 2018, the show, organized by Messe Frankfurt Middle East, returns for a two-day run on Sept. 3-4 at Dubai World Trade Centre (DWTC), bringing together more than 20 exhibitors, key figures and major disruptors from the field of automation, IoT and Artificial Intelligence, to share knowledge, network and trade around the latest innovations changing the face of the industry. The UAE is leading the way in tech adoption with the aim of transforming the manufacturing sector into a key economic driver to account for a 25 per cent share in the country's GDP by 2025, according to the UAE Industrial and Building Automation Outlook 2023 Report, prepared by TechSci Research for SPS Automation Middle East. With mega projects such as World Expo 2020 on the horizon, Industrial and Building Automation will be in sharp focus at the two-day show. Industry heavyweights such as SICK, Delta Electronics, Beckhoff Automation, and Bosch Rexroth Middle East have all signed up for the event, while Germany headquartered Pilz, a complete automation technology supplier, is returning as the show's Automation Technology Partner, after a successful debut outing in 2018. With the 4th Industrial Revolution, or Industry 4.0 firmly taking hold in the GCC, Pilz, will be exhibiting a range of automated systems for industrial communication, diagnostics and visualization. "There is a great potential for automation technology in this region and the Middle East forms an important link between Europe and Asia with Dubai playing a key role by attracting investors from all over the world," said Horst-Dieter Kraus, Vice President of Marketing and Communications at Pilz. "The Middle East is an emerging and strategic region for Pilz and the SPS Automation Middle East is the only event in the region, which brings together all the aspects of applications and automation." German manufacturer SCHUNK, the leading technology supplier of robots and production machines, will make its SPS Automation Middle East debut with focus on IIOT Edge Controllers, PMMS Energy Monitoring solution, IoTstar cloud management, Smart Building and Gas Scada Solutions. "The virtual world is continuously changing; systems are becoming faster, safer, more effective, and independent. This development is making increasing access into the world of production and manufacturing. The increasing number of customized solutions is presenting new challenges for production processes. The manufacturing methods of the future will be versatile, efficient, and integrated," commented Sezgin Malli, Middle East Sales Manager for SCHUNK. Running alongside the main exhibition, the SPS Automation Middle East Conference will bring together industry thought leaders and strategists for two days of knowledge sharing and key sector insights. More than 20 high-profile speakers will address 25 sessions across the two days with keynote sessions such as "Manufacturing excellence and future competitive advantage, by Abdallah Obeikan, CEO, Obeikan Group KSA and a panel discussion ‘Building the Digital Enterprise of the Future in the era of Digital Transformation, AI and Machine Learning', plus many more. Ciro Del Core, Project Manager, SPS Automation Middle East, commented: "Following a hugely successful debut in 2018, we have evolved the show to align with key market developments and provide a platform for those redefining the automation and production industries." "The blend of returning and first-time exhibitors, and the high-calibre line-up of speakers for the conference underlines the reputation SPS Automation Middle East has quickly earned as the place to meet the who's who of the automation industry. We look forward to two days of industry-shaping insights, knowledge sharing, networking and business." — SG
