World Scout Jamboree disaster blamed on South Korean government    Hajj Ministry warns against fake companies    Saudi Arabia starting direct flights between Dammam and Najaf    Egyptian delegation arrives in Israel to revive deadlocked ceasefire and hostage talks    Minister of Defense celebrates graduation of King Abdulaziz military college cadets    TGA introduces uniform for bus drivers    Ministry uncovers misuse of mosque utilities during inspection    Health Ministry reports 15 food poisoning cases linked to one establishment in Riyadh    Saudi Arabia supports UNRWA's efforts for Palestinian refugees, urges donor commitment    Supreme Court appears ready to reject Trump's immunity claims    Indian voters battle extreme temperatures as intense heat wave hits region    'Zarqa Al Yamama': Riyadh premieres first Saudi opera    Riyadh Season announces first overseas event with boxing gala in Los Angeles    Al-Ahsa Airport to double capacity to accommodate 100 million passengers a year    Al Hilal's comeback effort falls short in AFC Champions League semi-finals    Belgian man whose body produces alcohol in rare condition acquitted of drunk driving    Australian police launch manhunt for Home and Away star Orpheus Pledger    Spice Girls reunite at Posh's 50th birthday    Swedish rider Eckermann wins 2024 Show Jumping World Cup in Riyadh    Aspiring fencer Josh Brayden aims for Olympic glory    JK Rowling in 'arrest me' challenge over hate crime law    Trump's Bible endorsement raises concern in Christian religious circles    Hollywood icon Will Smith shares his profound admiration for Holy Qur'an    We have celebrated Founding Day for three years - but it has been with us for 300    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Saudi film industry's first step toward global outreach
Published in The Saudi Gazette on 28 - 07 - 2019

RIYADH — The Kingdom of Saudi Arabia is keen to diversify and enrich the entertainment experience in line with the Saudi Vision 2030. The Kingdom is organizing the entertainment sector and providing entertainment options for all segments of society in all regions of the Kingdom. In addition, efforts are in place to enhance the private sector contribution to entertainment activities, with the aim of diversifying the economy, raising the GDP growth rate, supporting the SMEs and increasing the FDI levels to help in creation of jobs within the entertainment sector, particularly in filmmaking industry, following the recent cinema openings across the kingdom.
Art Format Lab, a Saudi company with international business, is contributing to the development of the entertainment and filmmaking industry in the kingdom, in line with the vision. The company is specialized in creating Arabic content to be produced to the highest international standards and distributed locally, regionally and globally. Art Format Lab develops all types of programs, including talk shows, documentary films, drama and feature films
Khulud Abu Homos, chairwoman of Art Format Lab, with 25 years experience in regional and international content creation and media production, said: "Today we are developing formats for various genres of programs, including talk shows, documentaries, drama and films. We are committed to produce innovative Arabic content based on a positive social message which has an international appeal, by focusing on a selection of international program formats from Hollywood, Europe and Asia, which are suitable to be adapted and reproduced in Arabic."
Abu Homos added that the Art Format Lab was established in 2017 for production of Arabic content of internationally competitive quality. The company develops Arab content in the region in partnership with various studios in Hollywood, such as Universal Studios, Fox, Sony among others and is nurturing local filmmaking talents with the aim of developing the filmmaking industry in the Gulf region.
Dr Mustafa Alaidaroos, CEO of Art Format Lab, said that Entertainment Experience, for which Art Format Lab owns the exclusive rights to implement in the Arab World in collaboration with FCCE, is a one of its kind project that aims to attract and cultivate talents to develop a filmmaking talent pool in the region. It is one of the major projects of Art Format Lab. The Entertainment Experience is an adaptation of an Emmy awarded Dutch project that was implemented in South Africa, China, Turkey and currently in the UK.
Abu Homos said that Art Format Lab attracts the most successful and influential international initiatives and transfers the experiences in filmmaking industry to the local community. "Entertainment Experience is not a production project, but rather an educational one which aims to develop an integrated filmmaking community for networking and exchange of experiences."
Alaidaroos said that Art Format Lab is in the process of producing Mukhtar, the first Saudi film to be shot in the KSA, Egypt and Italy, with the company seeking to expand in film production. The idea of the film revolves around a Saudi explorer who runs a famous travel channel on YouTube narrating an exciting story of one country on every episode, until the YouTuber completes 99 stories, with only one story remaining in his "100 Stories with Gharib" series. He meets different people from different religions and races to produce the 100th story. The film celebrates the dialogue and coexistence with different religions and aims to convey the right image of the Saudi modern young gentlemen who call for moderation and tolerance with others. It is a Saudi film in terms of production, idea, script, music and acting."


Clic here to read the story from its source.