MG Motor has introduced three important new initiatives in the Middle East this year as the car brand looks to build on its growing popularity across the region. The launches of a new spare parts online system, a customer referral incentive and a free clinic/trade-in campaign are all designed to bolster awareness of the brand while contributing to increased levels of customer satisfaction. MG has been carefully working on improving its customer service standards – in February this year, the brand's Customer Service Index (CSI) rating hit 90 percent, significantly up from the 2018 figure of 73 percent. Providing further peace of mind, all new MG cars come with a six-year/200,000km warranty, while a door-to-door pick-up service is also available in all GCC markets for each periodical vehicle service. Under MG's new customer referral incentive, in the event that a current MG car owner makes a recommendation to a friend/relative that results in a purchase, then both parties are rewarded with several free services. The campaign mechanism is also designed to promote and encourage the highest level of aftersales support from the dealers. The free clinic/trade-in campaign is designed to target owners of older models, such as the MG 3, MG 5 or MG 350. Customers are invited to a free inspection clinic, with any resulting maintenance work provided at a significantly discounted special rate. Special trade-in offers, including free servicing for the first 10,000km, are available to them on the latest MG models. Just launched across the region, the new spare parts online system facilitates management of spare parts orders across the GCC, making the whole process more efficient for the benefit of the end customer. This online portal allows distributors to better place orders and track shipments. Tom Shubo, Director of Aftersales at SAIC Motor Middle East, said: "While there is rapidly growing awareness among Middle East car buyers of the quality of the new MG range of cars, we are equally proud of the standard of after-sales support that is available across the MG network. This new package of initiatives will help to both improve these standards further and spread the message about the brand." The British-born car brand enjoyed a great 2018 in the Middle East, with record sales registered despite the challenging market conditions. With a network of dedicated retail partners across the Gulf region, boasting 20 modern showrooms and 21 service centers, the brand is rapidly expanding its presence. Last year MG also introduced its innovative new iLink application to the Middle East market, making life easier for its growing number of customers. This smart phone application is the first in the Middle East to combine both dynamic and service features in one, providing users with a direct connection to their car. Key features allow users to monitor their driving history, receive service reminders, be alerted if their car is damaged, and track their vehicle. — SG
