ALMOSAFER, the flagship brand of Seera Group's Consumer Travel Business Unit, has partnered with Alfursan, SAUDIA's frequent flyer program, to integrate the capability of earning Reward Miles across its web, app and retail offering. The partnership will officially kick off in May, with tactical marketing campaigns planned by both parties across online and offline channels. As the loyalty program of Saudi Arabia's multi-award winning national carrier, Alfursan offers a range of benefits and privileges designed to make travel more rewarding for frequent flyers. Through this partnership, Almosafer customers will be able to earn Alfursan Reward Miles for certain bookings placed across touchpoints and through targeted promotions. The official announcement of the partnership between Alfursan and Almosafer was made at Arabian Travel Market in Dubai on 29th April 2019, where Seera Group's CEO Abdullah bin Nasser Al-Dawood and SAUDIA VP Dr. Fahad Aljarboa gathered to launch the strategic alliance. Seera Group's CEO Abdullah bin Nasser Al-Dawood commented on the partnership between Almosafer and Alfursan: "We are excited to embark on this partnership with one of the most powerful airline brands from Saudi Arabia. With SAUDIA being one of the top-booked airlines on Almosafer and the most popular airline in the Kingdom overall, the integration of its well-established loyalty program serves as yet another important milestone in our journey to offer users the best possible value for their bookings. Almosafer serves customers as a fully-fledged travel business across online, retail and call centre platforms. We look forward to opening up the opportunity of a more rewarding travel experience for all." Dr. Fahad Aljarboa, VP at SAUDIA, said: "Our new partnership with Almosafer reflects our drive to give our valued members the widest choice of ways to earn rewards. Almosafer is our third booking engine partner and the first in this region. These partnerships allow our members to get the benefit of Alfursan even earlier in the booking process. Importantly, our partnership with Almosafer aligns with our wider goals and values. Our mission has always been to deliver continuous improvement and creative new ways to earn rewards. We will continue to explore new opportunities for our members as we continue our bold transformation plan to expand our fleet and presence further by 2020."
