“I am a seat, like me!” In recent years, boutique airline Oman Air has received many awards for its seats, including “Best Business Class Airline Seat in the World” for two years in a row from renowned airline quality experts Skytrax. Coinciding with the five-day ITB Berlin tourism fair which ended Sunday, the national carrier of the Sultanate of Oman, building on the popularity of its spacious and comfortable Business Class seat, made it a fun and engaging character in a two-phase Facebook campaign. Wayne Pearce, Chief Executive Officer of Oman Air, said “social media offers Oman Air the opportunity to engage with our customers and the world at large in a more personal, informal and often more effective way. As an airline that is built around the renowned and ancient Omani tradition of warm hospitality, we take pride in building lasting relationships with air travelers and this campaign helped us strengthen links with today's customers, and those of tomorrow.” Mohammed Mubarak Al Shikely, General Manager Marketing of Oman Air, added “Facebook is a great way to communicate customers, but to do this effectively, we need to make it both informative and fun in order to keep our audience engaged. The first phase of the campaign saw Oman Air post a picture of the Business Class seat character on the airline's international Facebook page. The picture featured the seat inviting its fans to suggest a name for it. The winner will win one Business Class ticket to any destination within the Oman Air route network. In the second phase of the campaign, users will be able to make the seat smile with a click of their mouse, and send it on a holiday to the Sultanate of Oman, where it will continue to explore the country. Every participant will also be offered the opportunity to win a Business Class ticket to Oman and personally test the comfort of the seat. – SG
