brand, debuts its retail presence in Saudi Arabia with the launch of its first shop-in-shop at Jarir Ahasa Showroom in Riyadh. The opening presents youth in the Kingdom the opportunity to access HONOR's robust portfolio of devices and accessories. The shop-in-shop is designed to create a comprehensive retail experience optimizing access to HONOR's latest products and services all under one roof. The setting of the shop-in-shop in the bookstore showroom is targeted to appeal to a youth demographic that is driven by trends and fashion which resonate with HONOR's spirit and the brand's inherent identity. Chris Sunbaigong – President of HONOR MEA, Wolf Langming, Vice President of HONOR KSA, and Esam Alhasan, Marketing Vice President of Jarir Bookstore, were present at the opening. "Saudi Arabia is a key focus market for us within the region. The boom in consumption of technology and a mature understanding of the smartphone industry makes the Kingdom an important customer base for HONOR's business. With the growing trend of customers making informed decisions about their smartphones in the Kingdom, we are committed to being present where they are, which aligns with our business objective of expanding HONOR's footprint in the GCC," said Chris Sunbaigong, President, HONOR, MEA. The recently launched HONOR 10i, which has already begun its pre-orders, packs in refined camera capabilities including the pioneering triple-lens camera and a breakthrough 32 MP pixel selfie camera. HONOR 10i will be available on the shelves of the shop-in-shop from April 18, 2019 onwards for customers to check out and make on the spot purchases. With the launch of the shop-in-shop, HONOR is all set to bring an interactive and customized shopping experience enhanced by the support of well-trained professionals, who will guide customers in their decision-making journey and provide exclusive consultation services. The HONOR shop-in-shop at Jarir Ahasa Showroom, Riyadh is open from 09:00 am to 11:00 pm every day. — SG
