ALJAZIRA Capital, the leader in investment and financial services in KSA, launched a new digital service for investors "open your online investment account and stay with your bank". It is the first brokerage company in Saudi Arabia to provide this service. This new service allows investors to get into the Saudi market through a paper-free environment using the new online service, and not having to go to any of Aljazira Capital investment centers, as well as keeping their current accounts with other banks. Ziad Aba Al Khail, CEO and Managing Director of Al Jazira Capital, said: "Digital development affected human life in a way that can't be overlooked, where economic growth is largely linked to the ability of States and companies to cope with this rapid growth, and a fundamental pillar in measuring the progress and improvement of nations. We are pleased to launch this service, which demonstrates the evolving digital face of Al Jazira Capital, as it lines with the objectives of "2030 Vision" and its twelve programs, specifically within the framework of the Financial Sector Development Program adopted by the Council for Economic Affairs and Development in May 2018. It aims to develop the financial sector, to be diversified and effective, to support the development of the Saudi economy, which prompted us to work in a faster pace, to adopt modern concepts and tools, apply smart solutions and activate them to improve the level of electronic financial services provided to citizens and residents. This comes in line with the initiative launched by the Saudi Arabian Monetary Agency (SAMA) within the framework of the "SAMA SandBox", which aims to leverage new technologies in the financial services market, especially with the emergence of new technologies and innovations, to expand our reach to serve more customers and provide them with better services and products." Concerning the advantages of the new services, Aba Al-Khail explained: "Our services enable investors to participate and trade electronically through "Tadawulcom" trading platform. It also allows the customer to transfer to and from the investment accounts from any of the customer's current account in any local bank, link the current account to the investment account, trade shares in the main Saudi market and "NOMU" market, subscription, redemption and follow-up of investment in Aljazira Capital investment funds, Aljazira Capital Systematic Investment Plan program, participation in any IPO, as well as access to rich and diversified Aljazira Capital reports and research,"
