JEDDAH – Zain KSA declared it will launch a traffic awareness campaign simultaneously with the Gulf Traffic Week which starts today (Sunday), adding that it will broadcast a number of awareness messages to its employees, subscribers, and social networking accounts followers (Twitter – Facebook), as well as the victors of Zain' branches around the Kingdom via display screens. The company said that the awareness campaign will see a number of messages being sent to all prepaid and postpaid lines subscribers, and company employees along with all of those who follow their social networking accounts (Twitter: @ZainKSA) and (Facebook: Zain KSA), in order to contribute in raising traffic awareness, and reduce the wrong behaviors while driving or using the road in general. The company said its participation in the Gulf Traffic Week comes as an enhancement to the continuous cooperation between public and private sectors to increase community awareness, and support the positive habits among members of the society, and as part of the company's efforts to reach its social responsibilities. Zain KSA was keen since the launch of its commercial activities in the Saudi market, to initiative in various social events, with the aim of creating a positive impact both in its business operations and in social responsibility programs. — SG
