INFINITI, the globally renowned premium car manufacturer, has officially announced Universal Premium Motors Agencies (UMA Premium) as its official dealer in Saudi Arabia. The new partnership will see UMA Premium operating INFINITI Centers in Riyadh, Jeddah and Khobar focusing on delivery of INFINITI's premium customer care. With this new announcement, INFINITI and UMA Premium will participate at the EXCS International Luxury Motor Show in Jeddah displaying the latest INFINITI models of QX80, QX70, Q60, QX50 and Q50. UMA, a business with a history of more than 70 years in Saudi Arabia has witnessed notable success since its inception in the Kingdom. The company has gone from five showrooms and 450 employees to operating 26 branches in 18 cities across the Kingdom with online real time connectivity to all locations and with more than 2,000 employees. Eng. Mohammed Abduljawad, chairman, UMA Premium said, "INFINITI is a truly unique brand with an outstanding product offering, which makes it stand out amongst competition in any market. We are looking forward to a long and successful partnership with INFINITI who for more than 30 years now have been setting the benchmark for a special kind of luxury automotive experience around the world, one that pursues the ideal measure of power, performance and artistry." Markus Leithe, managing director Middle East at INFINITI commented: "INFINITI has been operating in Saudi Arabia for more than 20 years and this is a key focus market for us regionally and globally. I am therefore very pleased to announce this new partnership with UMA Premium — a highly respected local organization that shares our passion for premium vehicles, outstanding customer service and delivering unmatched driving experiences in Saudi Arabia." INFINITI and UMA Premium's partnership will commence in the Kingdom with the introduction of the complete INFINITI portfolio including the new QX80 and the all-new QX50. The premium SUV QX80, launched globally at Dubai International Motor Show is expected to be especially well received by the Saudi market. The all-new INFINITI QX50 arrived across the Middle East in September last year and is designed to fully meet the needs of today's premium car buyers. Kalyana Sivagnanam, president, Nissan Middle East FZE and regional vice president, Nissan Africa, Middle East and India added, "We are proud to support INFINITI on its partnership with UMA Premium, as INFINITI will embark on a journey to introduce its portfolio to the customer base in Saudi Arabia. With the latest models that have been launched across the region, we believe there is great potential for them to do exceptionally well in the Kingdom." Infiniti Middle-East and Universal Premium Motors Agencies are committed to a partnership in the Kingdom that will witness the expansion of the INFINITI brand and ensure excellence in delivering its premium offerings. — SG
