With new vigor and identity, ZMZM vows to address healthcare challenges of the needy Charity vows fresh approach to improve people's lives in changing conditions

Committed to providing integrated sustainable healthcare to people in need, ZMZM Society has long been a recognized and trusted name.
For almost 15 years, the Jeddah-based charity has worked tirelessly to create innovative solutions to overcome everyday healthcare challenges, growing to become a formidable wealth of knowledge and experience dedicated to enhancing the quality of life for all. While the original mission of ZMZM remains unchanged, due to the changing social, economic and technological climate, and to continue improving people's lives, the society needed a fresh approach.
In 2016, ZMZM initiated a detailed introspective examination of its strategy and operations. Aligned with the inspirational vision of Custodian of the two Holy Mosques King Salman and Crown Prince Muhammad Bin Salman, the strategic transformation has been well timed — lining up correctly with the charity sector cornerstone detailed within the Kingdom's Vision 2030. As such, ZMZM's transformation strategy is set to produce a stronger and more unified organization, one that is better equipped to tackle modern-day healthcare challenges.
A timely and systematic initiative within the charity's strategic plan has been the structured development of a new multi-sensorial, institutional identity system, supported by an employee, volunteer and donor engagement platform.
Led by Prof. Adnan Bin Ahmed Albar, chairman of the Board of Directors, and attended by members of the society and senior dignitaries, the charity unveiled its new identity on Feb. 28. ZMZM used this event to usher in a new age for the society, its network of volunteers and medical experts and, most importantly, the people ZMZM help on a daily basis.
"With people at the heart of all healthcare programs, products and services, this exciting new direction is aligned to a simple truth: That everyone is entitled to live a happy, healthy life," said a press statement issued on the occasion.
Translated and expressed using a compelling and straightforward promise, "Together for life", ZMZM's commitment to improving quality of life for all, both now and far into the future, is clearly affirmed and embedded throughout day-to-day activities and operations, it said.
"ZMZM will bring its new identity to life through a series of strategic commitments. They include prioritizing community engagement, leveraging the power of effective collaboration, working with flawless precision, committing to continuous improvement, and upholding the importance of meaningful accountability. These strategic commitments are set to drive the charity's growth and better prepare internal teams for the challenges facing the Kingdom over the coming years," the statement said.
Prof. Albar is thrilled to be spearheading this new movement and vows to keep ZMZM ahead of the economic and social changes that are occurring throughout the Kingdom. He, along with ZMZM's supporters, are determined to work harder than ever toward a brighter future for everyone.
Director General of the Ministry of Labor and Social Development Abdullah Al-Tawi praised the dedication of ZMZM, saying, "I appreciate the efforts of ZMZM, which began with in-depth studies that carefully considered the map for future and became a better prepared organization." — SG