BRAUN, a subsidiary of Procter & Gamble founded in Germany in 1921, manufacturer of a wide variety of small domestic appliances that combine technical innovation, reliable quality and distinctive design, launched recently The all new Braun Series 5 electric shavers for men that can be used daily with expert handling and effortless control. With FlexMotionTec and an upgraded motor delivering 20 percent more power, it seamlessly combines turbo performance and outstanding design without compromising on skin comfort. Sleek and aerodynamic, the Series 5 is built using monocoque technology and fiber-reinforced materials – the same used in premium lightweight sports cars. The shaver features an intuitive interface and clear, geometrical slip-proof contact surface. A black rubber dotted surface similar in design to a sports car steering wheel covers the reverse of the shaver, making it lightweight for supreme maneuverability, robustness and the highest durability. Moreover, the new Series 5 is waterproof up to 5m for full washability - is the first shaver to feature the new Intelligent Clean&Charge Station, proven to clean more hygienically than tap water. The four-action alcohol-based intelligent cleaning system automatically cleans, charges and lubricates your shaver at the touch of a button. Bushra Iqbal, Brand Manager for Braun in the Arabian Peninsula, said: “The new Series 5 physically embodies power and testosterone – the attributes associated with a real man, as well as perfectly capturing the essence of Braun design innovation. This is expressed throughout the stylishly engineered design down to the very last detail, including the usage of red accent color which is usually found on sports car brakes as a signal of dynamic performance.” The new Series 5 is equipped with a unique combination of power and precision. For precision it features the new FlexMotionTec technology; dynamic Micro- and Macro-Motion suspension that interacts with precision for significantly better skin contact even on difficult areas of the face, for efficient shaving with less skin pressure. Together with the patented UltraActiveLift oscillating trimmer, which lifts and cuts flat lying and problem hairs in the neck and chin area, FlexMotionTec delivers a clean shaven neck in fewer strokes. — SG
