a href="/myfiles/Images/2013/03/04/ki17.jpg" title="SABIC employees and their children who participated in the "Clean Up the Gulf" campaign. — SG photo" SABIC employees and their children who participated in the "Clean Up the Gulf" campaign. — SG photo Saeed Al-Khotani Saudi Gazette
RIYADH — The Saudi Basic Industries Corporation (SABIC) marked a one-day “Clean Up the Gulf” campaign on Wednesday with the support of the Riyadh municipality, Riyadh Traffic Police and the Saudi Red Crescent. Clean Up the Gulf, an initiative of the Gulf Petrochemical and Chemical Association (GPCA), was observed in six Gulf cities this year. Participating member companies organized separate environmental awareness campaigns in Riyadh, Rabigh, Jubail, Dubai, Abu Dhabi and Kuwait. The initiative was organized in line with World Cleanliness Day, marked in many countries around the world. While praising the GPCA initiative, Mohamed Al-Mady, SABIC vice chairman and CEO, said the company's participation was a strong reflection of its community engagement, care for the environment and commitment to sustainable business practices. He said: “The spontaneous response from SABIC employees to participate in the campaign demonstrated their understanding of the concept of volunteering and sustainability, which the company is seeking to further reinforce.” Al-Mady added that the company seeks to play an important role not only in minimizing its own environmental footprint, but also encouraging community involvement in environment-related issues such as climate change, scarcity of resources, and the importance of waste recycling. He said: “SABIC encourages its employees, their families, and the local community to participate in efforts to mitigate their environmental impact by participating in various environmental campaigns and programs. “This activity came as part of SABIC's corporate social responsibility program and in keeping with its efforts to preserve the environment and help build a responsible attitude within the community.” The SABIC event was organized in the Al-Thumamah area on the outskirts of Riyadh. Volunteer employees and their children joined hands in cleaning the area and dropping collected rubbish in designated containers for recycling. The company made the appropriate logistic arrangements at the site, providing transportation for volunteers and equipping the area with tents, hand washers and portable toilets. At the end of the program, SABIC honored the volunteering employees and presented honorary plaques to the participating government departments.
