DUBAI — My Music X, the first music event of its kind to take place in the United Arab Emirates (UAE), plans to put Dubai firmly on the International music calendar after announcing details of its comprehensive A-List line-up of acts and events, including the Middle East debut of Korean “Gangnam-style” megastar PSY, Sean Paul, Keith Sweat, Eve and a long list of world-renowned DJs including David Morales, ATB, Sander Kleinenberg, Junkie XL, Judge Jules, Fabricio Pecanha, DJ Premier, Kevin Saunderson, Marco V and DJ Rudee. The Atlantis, Palm Jumeirah will play host to the headline performances while Dubai International Marine Club (DIMC) will be transformed into The My Music X Village, a place for acoustic activity, shows and performances for the three day music extravaganza, taking place in Dubai from March 27 – 30. To kick off the three-day festival in true celebrity style, My Music X will be hosting an exclusive opening party on Lebanon Island, located on Nakheel's prestigious The World Development. Speaking at the press conference at the VIP Room in Business Bay, Darrell Bell, the Founding Partner of My Music X, described how the event has been structured to attract everyone with a passion for music and demand worldwide attention from music experts who are committed to exposing and educating the very best musical talent in the MENA region. Teddy Riley, one of the world's most famous music producers and My Music X Ambassador, will be arriving in Dubai for the three-day event to help amateur artists learn more about the music industry and the most effective ways of pursuing a career in this competitive space. Bell said: “We are delighted to announce our plans for the first ever My Music X three-day music festival where we will be creating a uniquely vibrant and exciting hub of activity at the specially created My Music X Village in Dubai International Marine Club (DIMC) in addition to hosting show stopping headline acts. “At the MMX Village – the heart of our event - music fans will enjoy live music events from both well-known and up-and-coming performers who will be given a platform for the first time. My Music X has been created to ensure it will become a permanent platform for people across the MENA region to share their passion for the one thing that binds countries together – music. “And music professionals will find themselves in the perfect environment to network for business, to share technical know-how and to find out about the very latest music innovations from some of the top brands in the industry.” My Music X Brand Ambassadors, DJ Schooly, DJ Bliss, Layne Redman and Kris Fade were also present at the press conference to give the media more details about their involvement in one of the most exciting music festivals to come out of the UAE this year. The Ambassadors expressed their excitement at being joined by the famous music producer Teddy Riley during the My Music X event in March, who has worked with some of the biggest names in the industry including Michael Jackson and Bobby Brown. DJ Bliss said: “Dubai in particular is growing as a musical hub and melting pot for all kinds of music from a diverse range of styles and nationalities. Today you are as likely to find hip hop artists performing in Arabic, Asian expatriate rock bands and local Emiratis and other Gulf nationals using modern musical techniques to express themselves and their culture. That is why I am so excited to be a part of My Music X which is set to be a must attend event for the music loving community in the region.” There will be a number of exciting side events planned during the three-day festival integrating music with dance, sports, fashion and art – bringing together all walks of life to celebrate a common passion for music. This area will be brimming with all sorts of live entertainment including music concerts, shows and academy workshops. The My Music X Fashion Event, in association with Dubai Fashion Week, will be hosting celebrity stylist duo, Rob Zangradi and Mariel Haenn, famous for styling some of the biggest names in the music and entertainment industry including Jennifer Lopez, Rachel McAdams, Will Smith, Jada Pinket and Rihanna.
The pair will be hosting a number of master classes and workshops designed especially for brands and designers and media, demonstrating how music continues to influence fashion in countries all over the world. — SG
