The Ford F-150 trucks registered an impressive 150 percent increase in sales across the GCC in 2012, owed to the continuously growing popularity of the truck in the region. Backed by a strong truck heritage since 1948, the Ford F-150 joins the ranks of more than 32 million trucks which have proudly worn the F-Series badge. As Ford's tough trucks celebrate their 65th anniversary, these legends also mark another important milestone having been the best-selling pickups for 36 consecutive years, and America's overall best-selling vehicle for 31 years. F-150 Limited brings uncompromised capability for entrepreneurial and lifestyle pursuits with an electronic six-speed automatic transmission with tow/haul mode, trailer tow package, trailer brake controller, reverse sensing system and power-deployable running boards. PowerFold side mirrors keep warm and dry in inclement weather and help ensure driver visibility with heated glass, memory position functionality, puddle lamps, turn signals and self-dimming actuation. F-150 Limited is powered by Ford's 6.2L V8 engine offering Best in Class 411 horsepower at 5,500 rpm, Best in Class 434 lb.-ft. of torque at 4,500 rpm, and Best in Class towing capacity of 11,300 pounds. To complement that power, sport-tuned dampers are fitted front and rear for confidence-inspiring road dynamics. The F-150 is one of only three trucks to get the US Insurance Institute for Highway Safety's “Top Safety Pick” ranking. Building on this sterling performance, Ford recently unveiled the Ford Atlas Concept, a bold vision for the future of pickups which already collected its first accolade as Autoweek Magazine's Most Significant Vehicle at the 2013 North American International Auto Show (NAIAS). Ford Atlas's breakthrough features include active aerodynamic elements in the grille, front air dam and wheels that reduce wind resistance to save gas. Truck-specific features that improve capability, durability and productivity include a Dual-Purpose Tailgate Step that integrates with a roof cradle to become a rack for long objects like ladders, Hidden Cargo Ramps to load ATVs and motorcycles, Trailer Backup Assist to enable accurate reversing with a trailer via the simple twist of a knob, and more. “Ford clearly sets the benchmark in truck leadership with our Built Ford Tough platform, specifically for the F-150 marque,” said Paul Anderson, Ford Middle East's Marketing director. “GCC customers are increasingly learning about the features that make the F-150 the uncontested leader in its category, with best in class power, best in class towing capability and best in class payload. And that's not all, the F-150 today features various class-exclusive technologies and features that stamp its leadership as the must have truck.” – SG
