JEDDAH – Hitachi Home Electronics-Japan and its Saudi Arabia agent Ahmed Abdulwahed Co., launched Saturday the company's latest skin care devices for face cleansing in Saudi Arabia at a press conference held in InterContinental Jeddah. The new devices apply the scientifically proven ion cleansing method using the properties of electricity to remove the dirt that is hard to remove by normal face washing is drawn out from pores. Ion cleansing also removes the dead skin cells, sebum, makeup components, and the likes, making the skin not only clean, but healthy. Junji Fujita, Managing Director of Hitachi for Skin Care Products, said “cleansing and moisturizing are very important to avoid any skin trouble.” The new devices that come in three models help to keep the cleanliness of skin and more. It is suitable for sensitive skin, he added. These models cleanse the pores, then moisturizes, hence reducing wrinkles by tightening the pores. The easy-to-use devices have titanium heads to prevent allergy and can be used for daily routine skin care. Moreover, these devices, which can be operated in 4 modes – Cleansing, Micro-pat, Moisturize and Cool Aesthetic – are gentle on the skin and clean the depth of pores within three minutes. He further said the new devices clean the skin down to the pores, and remove old keratin, adding that the devices are suitable for sensitive skin. Fujita noted that these new Hitachi home beauty products save time, effort and money for women in four simple steps. They are also handy and can be used when traveling. Muhammed Malahi, sales manager at Ahmed Abdulwahed Co., said there's one of the three launched devices that can be used for all skin types, and that all the devices are safely use, adding that each product has a job and there is a specialized device for different skin types. "We are expecting a big volume of sale for this products, as was achieved in Singapore, Hong Kong and Japan," he said. "The devices target the women, especially those who use makeup. There's a fourth model expected to be lunch soon in the Saudi market beside the three models that we already launched," he said. – SG
