Rajendra Ghosal, Director, Veedol International; Arun Kumar GM, Veedol International Operations; Axel Dreyer, General Manager, Galadari Automobiles Co; during the function in Dubai. Veedol Motor Oil, the professional's choice for over a century, has named Galadari Automobiles Co. Ltd L.L.C as long preferred partner and official distributor in the UAE. Veedol and its product brands are fully owned by Tidewater Oil Company India. Rajendra Ghosal, Director, Veedol International, said “Veedol always kept pace with advancement in engine design and lubrication technology. Our focus on research and development has helped us to formulate a range of products for a wide range of applications”. Manufactured in UK, UAE & India, Veedol products are soon to be distributed in the entire GCC & Levant region. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B. “We are proud to be associated with M/s. Galadari Automobiles Co. Ltd L.L.C, a trusted name in the industry and with a reputation built over 50 years. Our objective is to re-establish Veedol as the most preferred lubricant brand among customers & consumers alike in the region”. Arun Kumar GM, Veedol International Operations, said “Middle East region is of strategic importance to Veedol and keeping in line with the vision, which is to be among the top lubricants not only in the region but to be the most preferred lubricant brand in UAE. In the coming days we will roll out brand activations at various channels and consumer touch points.” Axel Dreyer, General Manager, Galadari Automobiles Co, said “it gives us great pride and pleasure to be associated with Veedol, a century old lubricant brand. Veedol, the master brand and products are not new to our market and has its own credible set of customers both in petrol and diesel engine segments'. Supported with a full-fledged sales team and infrastructure we are committed to offer unmatched service to the discerning consumers in UAE.” – SG
