Alain Mouawad has joined his two brothers, Fred and Pascal, Monday in a new watchmaking venture — becoming partners of the Manufacture Mouawad SA, located in Breuleux with executive offices in Carouge-Geneva. They will be focusing on the new Mouawad Watch Line and furthering the development of complication movements. Alain Mouawad, a fourth-generation member of the Mouawad family, developed an early passion for horology and the luxury watch business. This passion, coupled with his marketing expertise, has enabled him to make his mark in the timepiece industry. As well as contributing to the development of Robergé established 40 years ago by his father Robert Mouawad, he launched the Blacksand collection in 2010. In creating the Blacksand Collection, Alain wished to pay tribute to the know-how and legacy of Swiss watchmaking while also offering a distinctly unique product catered to an elite connoisseur clientele. As the new Guardian of the Mouawad Watch Division, Alain now presides over the Manufacturing Division in Geneva and the workshops at Les Breuleux in the Swiss Alps. His responsibilities include after-sales service, the Mouawad Watch Academy and the marketing of Mouawad timepieces worldwide including the new Blacksand collection that — truly unique timepieces that differ from any watches developed and manufactured before. The launch of the single-pusher chronograph (Calibre Mouawad 2002) is the first piece within this collection, offering a blend of tradition and modernity. The mechanism highlights the traditional column wheel, along with an unconventional approach to the global movement aesthetic with its personalized components. New calibres with major complications are set to be launched in the coming months to complete the Mouawad Blacksand collection. — SG
