LENOVO introduced the focus product range for the Saudi market in 2013 including its range of convertibles, such as the Lenovo Yoga and ThinkPad Twist, as well as the ThinkPad X1 Carbon, IdeaPad A720, ThinkPad Tablet 2, among others. At an event at the Faisaliah Hotel, Riyadh, Lenovo's Saudi Arabia general manager Anirudh Kaul outlined the company's continuous commitment to the Saudi market with the opportunity to build on the historic 8.8 percent market share the company achieved in the Kingdom, as per IDC Q3 2012 final results. Products launched in the Kingdom are designed to cater to the varied consumer, small to medium (SMB) and enterprise markets ranging from desktops and All-in-One devices all the way to the latest convertible suite. Lenovo has a track record of product innovation in commercial and SMB PCs, and its comprehensive line-up caters to the different user requirements in KSA. Lenovo's portfolio features innovations developed for SMBs, such as Lenovo Solutions for Small Business (LSSB), a pre-loaded security and productivity software suite in selected ThinkPad models. In addition to Lenovo's Enhanced Experience 3.0, proprietary to Lenovo PCs, that also increases the performance and productivity of Lenovo device users. Last year Lenovo achieved the highest growth amongst the top 10 main vendors in the Middle East and Africa (MEA), securing a milestone 10 percent market share in six countries across the region including Egypt, UAE, South Africa, Lebanon, Kuwait, Jordan and Morocco. As such, Lenovo's MEA business is recognized as being a significant contributor to the global revenue growth which has assisted the PC manufacturer in achieving 2nd position in the market amongst PC manufacturers worldwide; according to IDC Q3 2012 final results. Lenovo also reported a record global share of 15.6 percent and twelve straight quarters as the fastest growing PC Company in the world. Lenovo recognizes the importance of emerging markets such as MEA for sustained growth with Saudi Arabia set to play an important role in its bid to hit the number one spot. “Lenovo has a market share of 7.5 percent in the Middle East and North Africa region, resulting from sales growth increasing 46.6 percent in this period last year (Q3 2011). In Saudi Arabia, one of our key strategic markets, we rank fourth in the overall PC market and third in the commercial space and we see plenty of opportunity for growth. Success so far has been driven by the Kingdom's strong enthusiasm for new technologies, especially in the convertibles which complement Lenovo's PC+ strategy model where new form factors blur the lines between the tablet and the laptop. We think these innovative convertibles are the best devices for a groundbreaking touch screen experience, plus their multi-modes give people even more ways to use their PC. – SG
