JEDDAH – The Saudi tourism industry is witnessing a sustained upswing as evidenced by the numerous tourism projects and the constant flow of tourism investments into the country. Moreover, the highly competitive market landscape has prompted tourism companies, hotels and other hospitality firms to constantly improve the quality of their services, ultimately driving the dynamism of the industry. The consistent performance and huge growth potential of the tourism industry has made it a key contributor to the Saudi economy and pillar of the government's economic diversification program. “It is very important to understand the dynamics of the tourism sector, particularly the religious segment because of the different nuances and distinct market requirements. We have been a key player in Saudi Arabia's hospitality and tourism sector for more than 30 years and this has given us a unique insight into the needs of the market. Leveraging our extensive experience and resources, our company has been constantly enhancing and updating our core offerings to ensure that we are able to consistently satisfy the evolving needs of tourists, particularly pilgrims in the Kingdom,” said Ziyad Bin Mahfouz, President of Elaf Group. “We have achieved exceptional results and have surpassed our targets, and this is all attributed to our deep understanding of the needs and requirements of our guests and clients.” “In line with our continuing efforts to cater to changing market requirements, we have embarked on an aggressive growth plan that will expand our presence in different Arab countries and across Europe and Asia. Moreover, we have recently completed renovating our office in Riyadh to accommodate more of the inbound market, which is a priority of the Saudi Commission for Tourism and Antiquities (SCTA). We believe that it is crucial to align our growth plans with the strategic objectives of the SCTA, which will give us the momentum to further strengthen our position as the leading hospitality services provider in key tourism destinations across Saudi Arabia,” Bin Mahfouz noted.
