Sheikh Abdul Latif Bin Hamad Al-Jabr, Al-Jabr Group CEO; with Do Shawng Long, Haier's vice president in the Middle East; Hisham Al-Jabr, general manager of Al-Jabr Electronic; Wang Yoo, China's Commercial Attaché in Saudi Arabia, during the annual celebration. Al-Jabr Electronics, Haier appliances brand representative in Saudi Arabia, held recently its annual celebration for Haier's major clients at Ritz-Carlton Hotel in Riyadh. Haier also launched its new variety of home appliances such as fridges, freezers, televisions, washers, dryers, and microwaves for 2013. Sheikh Abdul Latif Bin Hamad Al-Jabr, Al-Jabr Group CEO, confirmed the strong relationship that unites Al-Jabr Capital with Haier Home Appliances Company ranked among the top home appliances brands globally with the constant increase of trade marks in the international and the Saudi market. He said Haier brand has gained the respect of the Saudi consumer after Haier proved its ability to meet all their expectations with high quality and competitive prices. He noted Al-Jabr Electronic's move to increase Haier products in the Saudi market through many positive steps, most notably their after sale client services to guarantee their clients complete satisfaction. Wang Yoo, China's Commercial Attaché in Saudi Arabia, confirmed the strong relationship between the Kingdom and China, especially in the economical sector in light of the increasing growth in bilateral trade.
He said Haier is considered one of the most successful home appliances brands globally. Hisham Al-Jabr, general manager of Al-Jabr Electronic, said the company's sales increased to 40 percent in 2012, adding that sales of Haier brand increased to five percent in the Saudi market. “This positive shift in the sales reflects the level of satisfaction among consumers toward the many services Haier offers – from the point of purchase until the after-sales services with many maintenance centers spread around the Kingdom. He added that recent studies and statistics conducted by independent statistical centers confirmed the wide expansion of Haier brand. Do Shawng Long, Haier's vice president in the Middle East, disclosed plans to make Haier a stronger brand in the Saudi markets. — SG
