OSN, the region's leading pay-TV network has appointed ICLP, global leaders in loyalty, to design and manage OSN Privileges, the broadcaster's rewards program that offers money-can't-buy experiences, special offers and premium prizes all year round for its subscribers. The launch of OSN Privileges affirms the broadcaster's commitment in going that extra mile for its subscribers and rewarding them for their loyalty. Designed to make the viewing experience richer and even more enjoyable, OSN Privileges aims to bring the magic of TV to life by giving subscribers access to exclusive experiences and incredible rewards including special invites to the Oscars and VIP access to the MTV Awards to name a few. Additionally, subscribers can enjoy a number of privileges from OSN partners including Marriott Hotels & Resorts, Fitness First, Ski Dubai, iFLY Dubai, Aquaplay and Grand Optics. Hamad Malik, Chief Marketing Officer at OSN, said: “OSN Privileges is the result of extensive research and insights into customer preferences and is our way of giving subscribers something extra. We needed a partner that could handle the various elements of the program seamlessly while further developing the initiative and maintaining customer engagement. ICLP was selected for their experience, and success in managing multi-facet loyalty campaigns and for the passion and commitment they demonstrated.” Priyanka Lakhani, Loyalty Planning Director, said: “Building a more experiential engagement is vital in creating a more emotional connection with customers and driving loyal relationships. ICLP (with Dion Maritz as Dubai general manager) is delighted to partner with a proactive, customer focused brand such as OSN to deliver this innovative proposition.” — SG
