DUBAI – Canon Middle East expands its award-winning EOS range with the recent launching of the new EOS M. The company's first ever compact system camera (CSC), the EOS M is designed for those who use photography to share their everyday passions – from food, to fashion and culture, music and art. Offering DSLR-quality imaging, creative features and Full HD movie creation in a compact and easy-to-use model, the EOS M is the perfect, take-anywhere partner for a new breed of enthusiasts who chronicle their lives through images, without necessarily considering themselves to be ‘photographers'. The EOS M is available in sleek black, glossy white, stylish silver or bold red colors, and condenses Canon's renowned EOS imaging heritage into a stylish, compact design. The model launches alongside two new lenses, the EF-M 22mm f/2 STM pancake and the EF-M 18-55mm f/3.5-5.6 IS STM standard zoom, as well as a new compact EX Speedlite – the Speedlite 90EX – providing everything you need to capture stunning images every day. For those who want to push their images even further, the EOS M can also utilize Canon's extensive range of EF lenses with the new Mount Adapter EF-EOS M, for even more creative freedom. Favorite moments can be printed in poster-size or crop an image for maximum impact, thanks to the EOS M's high-resolution, 18 megapixel APS-C hybrid CMOS sensor. The large sensor also allows you to artistically blur the background for beautiful portraits, or for close-ups with impact. With the inclusion of Canon's DIGIC 5 processor, colors ‘pop' and skin tones are beautifully natural, whilst a super-fast shutter allows user to capture split-second action. The atmosphere of evening shoots and challenging nighttime scenes are also easily recorded in stunning detail thanks to the EOS M's sensitive native ISO range of 100-12,800 (extendable to 25,600). For pin-sharp shots and professional-looking footage, the new design features a Hybrid AF System that supports super-fast, accurate AF when shooting stills and movies – allowing you to record any moment with confidence. Every aspect of the EOS M has been designed to make it simple to capture beautiful, creative, high-quality images. From the very first swipe across the bright, high-resolution, 7.7cm (3.0”), Clear View LCD II Touch screen, the EOS M gives as much or as little control over photos as desired. Simply select different shooting modes and settings via the on-screen icons, or let Scene Intelligent Auto adjust the camera settings according to the subject and shooting conditions, leaving the user free to focus on composition and selecting the perfect moment to hit the shutter release button. Whether to capture every detail of a close-up or zoom in to frame a subject in the far distance, any of Canon's extensive range of EF lenses can be connected via the new Mount Adapter EF-EOS M for photographic flexibility. With one of Canon's Speedlite flash units, one can also explore creative lighting techniques to add an extra level of interest to shots. Alternatively, create unique images with a range of Creative Filters like Toy Camera effect, Grainy B&W or even a filter that mimics the distortion of a fish-eye lens. The filters can be applied before the shot is captured, with the result previewed in Live View, allowing user to experiment with different effects before selecting the perfect treatment for final image. When a moment calls for more than a still image, the EOS M allows user to switch easily to Full HD video with stereo sound for superb results. – Agencies
