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STC to sign with Man. United
Reuters Published in The Saudi Gazette on 18 - 08 - 2008

European soccer champions Manchester United are set to sign a partnership deal with Saudi Telecom Co. (STC) that could be worth $18.6 million, a company spokesman said.
If the deal goes through it would be the first sports marketing agreement between STC and a non-Saudi football club.
“We are in Manchester now. We will have a press conference tomorrow and the deal will be announced today during a Manchester United game,” an STC spokesman, who declined to be identified, said on Sunday.
The deal could be worth 70 million riyals (10 million pounds), he said, without giving details.
Britain's Sunday Times reported on Sunday that the five-year deal would grant STC rights to use Manchester United's logo and imagery in its marketing in Saudi Arabia.
STC would be able to offer its subscribers video clips of match highlights.
“The arrangement is said to be one of the biggest non-shirt sponsorship deals in British football,” the Sunday Times said.

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