JEDDAH — The fourth five-day Jeddah DecoFair 2012 opens today (Sunday) at the Jeddah International Center for Forums and Events against a backdrop of robust furniture market estimated at SR5.5 billion. The event is organized by Reed Sunaidi Exhibitions. Business development manager David Wilson in the Kingdom said the companies will present different decorations used in homes, villas, palaces, and hotels. The products will include furniture, accessories, lighting, kitchen plans, and floor designs. He added that the exhibition targets grand companies coming from local and regional market, as well as international markets. Companies from different countries will be involved in this event including, Italy, France, Greece, Hungary, Lebanon, Turkey, Egypt, Bahrain, Emirates and Saudi Arabia. He estimated the number of visitors to hit 12 thousands due to the cumulative success of the DecoFair in its previous three seasons. Wilson also added that the exhibition provides a great opportunity to showcase new designs and fashionable products that go in line with the international trends. “The exhibition is also an opportunity for exhibitors to introduce their products in the Saudi market, promote their brands and interact with different companies,” Wilson added. Being the largest market in the region, he anticipated that it will reach SR9 billion by 2015. The new development plan that aims at spending SR300 billion on housing projects is expected to reflect on the furniture market due to increasing demand on furniture. The exhibition will also provide a separate section for Saudi youth. This section receives support from Haya AlSunaidi, the CEO of Reed-Sunaidi who pays close attention to accelerating the skills of Saudi youth and hopes to assist them in acquiring the necessary experience to start their own businesses.— SG
