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Shell's innovation part of Ferrari's DNA
The Saudi Gazette Published in The Saudi Gazette on 03 - 11 - 2012

From left: John Barry, Shell V.P, Technology & Production, MENA & Country Chair Abu Dhabi; Felipe Massa, Ferrari driver; Muhammad Sahoo Al Suwaidi, Gasco CEO; Fernando Alonso, Ferrari driver, Mark Carne, Shell Executive VP.
SHELL celebrated with Ferrari their extraordinary partnership with an exclusive UAE technology showcase. Ahead of their Abu Dhabi Formula One Grand Prix race, Scuderia Ferrari drivers Fernando Alonso and Felipe Massa joined invited prominent guests to view the latest innovations in transportation lubricants through a high profile event held at the Yas Viceroy Hotel, featuring a visual history of the technical partnership, combined with innovative performances and experiences.
Shell's partnership with Ferrari is one of the most successful partnerships in Formula One history and the companies recently celebrated their 500th Formula One Grand Prix together at the 2012 Singapore Formula OneTM Grand Prix race. Having participated, in partnership, in more than half of all the Formula One races ever run, they have together amassed over 160 wins.
In 2012, as in 1951, Scuderia Ferrari continues to rely heavily on Shell for ultimate high performance fuels and lubricants as well as technical and scientific support through the Shell Track Lab, during the races.
At the heart of Scuderia Ferrari's legendary engine performance is Shell Helix engine oil.
Considered the ultimate in reliability, efficiency and performance, Shell Helix engine oil is designed to deliver the best power and protection to Scuderia Ferrari. Shell Helix is a ‘multitasking' lubricant designed to control the engine temperature, and prevent the detrimental effects of heat, by conducting heat away from the engine. Over 50 of Shell's scientists and engineers are dedicated to delivering Shell's technical partnership with Ferrari, enabling Shell Helix engine oil to continue helping the performance of Scuderia Ferrari.
Reflecting Shell's commitment to ensuring that any technological advantage developed for Ferrari is passed directly through to motorists, Shell scientists are dedicated to transferring technology solutions developed for Scuderia Ferrari to road-going equivalents. – SG

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