Revamped look exhibits a contemporary style in line with the brand's expansion plans. HOME CENTRE KSA, the leading market retailer in furniture and home furnishing, unveiled a fresh look and feel with their newly redone flagship store at Jeddah's Bawadi area. The refurbished store showcases the brand's contemporary identity and brings to customers a preferred shopping experience. The new 4,800 sq m store represents the brand's strategic and rapid expansion plan in the Kingdom. The newly refurbished store closely followed the opening of other new as well as reformatted stores, expanding the network in the Kingdom to 23 outlets. Abdullah Al Ahmed, Chief Administrating Officer, Al Bandar International House for Trading KSA, said “we are excited to announce some large and exciting changes taking place at Home Centre in the region. Over the years the brand has grown considerably with many new and newly formatted stores now open across the Kingdom. The renovated stores bring our customers a fresh experience to the warm and committed service the brand is known for in KSA and the region." The unveiling of the new identity of the Home Centre brand in KSA earlier in 2011, preceded the implementation of new retail stores. This strategic expansion and refurbishing plan will continue to roll out across the brand's retail network in the region. “KSA represents a new chapter in the history of Home Centre, as the home-grown brand evolves into an international concept and continues to grow organically within the Middle East, North Africa and the Indian subcontinent. The new identity and fresh retail outlets symbolizes our growth and commitment towards serving our customers with a better store experience. As our home-grown company evolves into an international brand name the new stores bring to our customers much more than just a new logo. Our new look is in keeping with the modern pace of living and brings practical solutions for the fast-changing lifestyles," said Aarti Jagtiani, General Manager, Home Centre. The design strategy was developed to create spaces within the store that evoke the same experiences and feelings which are reflected in the brand's new tagline, “Find your Home in Ours". The new store format infuses a sense of warmth and comfort while creating merchandise zones which replicate the many facets of our home living. – SG
