JEDDAH — Yosi Samra partners with Alireza Holding Co to open his first mono brand-concept boutique in the Red Sea Mall, Jeddah Saudi Arabia. The store occupies one level and offers Yosi Samra's collection of versatile fold-up ballet flats, sandals and bags. The ideal balance to killer heels, the flats feature an ultra-flexible design for comfort and fold up to fit anywhere for convenient shoe changes on the go. They are available in a wide array of leathers, satins, suede's and prints in colors ranging from neon's to neutrals. A second-generation shoe impresario, Yosi Samra's collection of high quality flats are comfortable, portable and, most of all, affordable. “We are excited to announce the international expansion of Yosi Samra and our first launch into the Middle East,” said Juan Piani, Sales Director of Europe and the Middle East. “We have been searching for the right partner for a few years and have chosen carefully to find the right fit for us in the region. As for experienced and multi-faceted franchises, Alireza Holding Co. is the perfect partner to represent the brand for us moving forward in both Saudi Arabia and the Middle East. It's a natural step forward for our business as we look to grow our footprint in the area.” “We are thrilled to have been chosen by Yosi Samra to build and grow the brand here in the Middle East. It is a testimony to the shared values of both our teams, and we look forward to working together in the region,” said Hazma Alireza, Business Development Manager, Alireza Holding Co. Alireza Holding Co., a high profile Saudi Group, owns and operates a wide-ranging portfolio of Apple Premium Reseller stores (I.ZONE) and video game outlets (Tokyo Games), and is the Saudi agency for more than ten international electronics brands including Beats By Dre Saudi Arabia, Mophie Middle East and Urbanears Middle East. Yosi Samra launched his eponymous line in 2009, and his streamlined collection of versatile fold-up ballet flats was an instant hit. A second-generation shoe impresario, Yosi grew up in his father's factory, spending countless hours with him and absorbing the fine art of shoemaking. Yosi brings his impressive family heritage of footwear design to his own collection, which has expanded to include flip flops, loafers, handbags, and children's shoes. Celebrity fans of the line include Ashley Greene, Anne Hathaway, Kourtney Kardashian, Cindy Crawford, Jessica Alba, Tiffani Thiessen, and Eva Longoria. – SG
