PANASONIC has unveiled a new Digital Single Lens Mirrorless Camera DMC-GH3 of its top-of-the-line GH series. The new Live MOS Sensor achieves high-resolution images with minimum noise, whereas the new Venus Engine attains high-speed, high-quality signal processing. These features combine to maximize shooting fun and operating ease. Another prominent feature of the LUMIX GH3 is a tough body that is rugged enough to stand up to even professional use. “The GH3 is developed keeping in mind the prosumers shooting films and those involved in the field-work, due to its rugged form factor. With all the newly added bells and whistles, we are proud to bring a product that best fits the requirements of those who enjoy the expression of photography and videography. It is packed with advanced technologies developed by Panasonic for its professional video creation,” said Hitesh Ojha, Deputy General Manager – Digital Imaging, Panasonic, Marketing Middle East and Africa. The DMC-GH3 realizes high-quality photo images with real-to-life details through excellent resolution, image rendering and color reproduction; high-grade lens and precision AF achieves high resolution, optimal balance of resolution and noise reduction achieves lifelike image rendering and high precision auto exposure and white balance with live light metering results in the faithful color reproduction. Panasonic defies the conventional boundaries of a consumer digital camera elevating the potential of video recording capability even higher. Users can freely choose the format from AVCHD, AVCHD Progressive, MP4 or MOV with the frame rate at 60p(NTSC)/50p(PAL), 30p(NTSC)/25p(PAL) or 24p according to the usage. The DMC-GH3 is capable of recording ultra high bitrate video recorded at 72 Mbps (ALL-Intra) or 50 Mbps (IPB). And it is capable of recording continuously for an unlimited time. LUMIX GH3 features a magnesium alloy full die-cast body and advanced splash / dustproof construction, which was achieved by tightly sealing the sections of the camera body to enable shooting under extreme conditions. – SG
